Who owns WooCommerce?

Who really owns WooCommerce? That is an enigma to many considering its significant influence in the e-commerce industry. If you have ever wondered who is behind the scenes of this powerful online sales platform or how it came about in the market, you are not alone. Why are we continually intrigued by the ownership of WooCommerce and how does it impact the user experience?

According to research conducted by Builtwith and SimilarTech, WooCommerce has become the most widely used e-commerce platform accounting for 28% and 22% of global e-commerce usage respectively. However, a common challenge among users and potential clients is the lack of clarity on ownership, resulting in trust issues and skepticism about its future trajectory. The lack of transparency has been linked to various ownership changes in its history, with Automattic currently purported to be its owner. A 2015 survey by Silicon Angle further revealed that 42% of US WooCommerce users expressed concerns about its seemingly unclear ownership structure and its impact on customer support services.

In this article, you will learn about the historical timeline and the various entities that have been associated with the ownership of WooCommerce. It seeks to unravel the mystery surrounding its ownership, tracing its origins from a simple WordPress plugin to a globally recognized e-commerce solution. The article will draw upon credible reference sources and industry reports to provide a verified account of WooCommerce’s often murky ownership history.

Further, the article will also delve into the broader implications of WooCommerce’s ownership on its users and the e-commerce industry at large. Is it important to know who truly owns WooCommerce? Does its ownership structure impact the service quality and user experience? These are some of the questions that the article aims to answer, offering you comprehensive insights into the world of WooCommerce.

Who owns WooCommerce?

Definitions and Key Insights about WooCommerce Ownership

WooCommerce is a widely renowned open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.
The ownership of WooCommerce lays with Automattic Inc. A global remote company, Automattic, has been the owner of WooCommerce since May 2015 when it acquired WooThemes, the company that had originally developed WooCommerce. Automattic is well-known as it also owns WordPress.com, making it both the parent company of WordPress.com and WooCommerce. Matt Mullenweg, the co-founder of WordPress, is the CEO of Automattic Inc.

Unmasking the Masters behind WooCommerce: A Peek into Ownership

The Real Owners of WooCommerce

WooCommerce is a widely renowned e-commerce platform that’s recognized on a global scale for its flexible, open-source nature. Contrary to popular misconceptions that apply to who owns this platform, WooCommerce is currently owned by Automattic Inc- a company founded by Matt Mullenweg, the co-founder of the WordPress software. Automattic acquired WooCommerce, originally named WooThemes, in the year 2015. This piece of information isn’t just valid because it’s backed by their official statements, it is also confirmed by the legal ownership structure of the company.

Delving deeper into the company’s ownership history, when the platform was first created by Mike Jolley and James Koster in 2008, it was under the name WooThemes. Among other WordPress themes, it was most notable for being a pioneer in e-commerce solutions. However, in May 2015, Automattic saw potential and bought this influential platform, changing the name to WooCommerce.

Impact of Automattic’s Ownership on WooCommerce

Since the acquisition of WooCommerce, Automattic has taken various actions enhancing the power and functionality vested in this platform. Their ownership has led to noteworthy improvements aligning with market trends and user needs. Striving to maintain its market-leading position, Automattic has succeeded in keeping WooCommerce updated.

Automattic Inc’s way of managing the platform is very open and community-driven. They encourage both users and developers to contribute to the development and improvement of WooCommerce, strengthening its open-source nature. This has fostered the continuous evolution and improvement of the platform. Furthermore, this strategy ensures a strong alliance among a large network of users and developers who create and share thousands of WooCommerce themes and plugins, making the platform more compatible and extensive.

  • Automattic has fostered an open-source community, contributing tremendously towards WooCommerce’s vast expansion.
  • They have opened WooCommerce marketplace, providing developers a platform to sell their Woocommerce plugins and themes.
  • They have introduced various improvements and updates, broadening WooCommerce’s adaptability and functionality.
  • Marked focus on user experience has been seen with improved features for customization and store management.

In a nutshell, the real ownership of WooCommerce resides in the hands of Automattic Inc. The takeover by Automattic has not only led to the addition of more advanced features but also an exponential user growth. The success is in no small part due to the brand’s belief in an open-source, user-friendly approach to e-commerce.

From Humble Startups to Becoming WooCommerce Owners: An Unanticipated Journey

The Brains Behind the Code: A Look into Automatic Inc.

Ever pondered how WooCommerce has become such an influential player in the field of eCommerce? The backbone of this incredible system is none other than Automattic Inc, the giant web development corporation. This company, established back in 2005, also happens to have pioneered one of the most popular online publishing platforms, WordPress.com. Their proprietorship of WooCommerce, acquired in 2015, solidifies their stand as a leading force in the global online business frontier. Automattic via WooCommerce has facilitated smooth sailing of businesses of all sizes, contributing to the success of multiple ventures.

Unraveling the Main Challenges

Although Automattic has immortalized its service within the eCommerce industry, obstacles are not absent. WooCommerce, being an open-source platform, faces the challenge of managing a balance between providing superior services and accommodating the possibility of various adaptations as per the user’s desires. Open-source projects involve numerous contributors, and hence, maintaining consistent standards becomes a hard nut to crack. Additionally, the unending competition amongst multiple eCommerce platform providers rings another alarm for Automattic. Standing unique and maintaining customer loyalty amidst the cut-throat competition, while persistently innovating, is a constant battle.

Leading by Example: Best Practices in WooCommerce Ownership

To manage these hurdles, Automattic utilizes a myriad of strategies, creating a form of blueprint for businesses looking to thrive in the technology sector. Firstly, WooCommerce comes with regular updates, ensuring consistency in the service while introducing new features and improvements. This meets the challenge of staying fresh and relevant, even in a competitive market. Secondly, Automattic prioritises the users, making WooCommerce a highly customizable platform. Users can modify to their heart’s content, enhancing adaptability and customer satisfaction. Lastly, a diverse community of developers supports WooCommerce, demonstrating the power of community engagement in tackling the obstacles of running an open-source project.

Mergers and Acquisitions: The Winds of Change for WooCommerce Ownership

Understanding the Powerhouse Behind WooCommerce

Is it not interesting how a single company’s approach can shape the landscape of e-commerce around the globe? WooCommerce, the world’s most popular open-source e-commerce solution, is owned by Automattic Inc. This American global remote company not only owns WooCommerce, but also WordPress.com, the online platform powering more than a third of the web. WooCommerce’s ownership by a tech giant like Automattic, has led to significant influence on e-commerce today.

Automattic’s mission to democratize publishing and commerce resonates through WooCommerce, which empowers online merchants by providing them with the ability to transform their businesses and reach a wider audience. Through WooCommerce, Automattic is enabling businesses to compete in the global market, through strategic control over their storefronts, liberation from traditional retail constraints, and access to an extensive global audience. These features are combined with the flexibility of the WordPress platform, giving consumers a seamless and convenient shopping experience.

Recognizing the Issues

However, this extensive influence comes with its own set of challenges. First and foremost, the global scale and open-source structure make WooCommerce a target for cyber-attacks, with security breaches often leading to catastrophic effects for businesses. Moreover, while the platform is incredibly flexible and user-friendly, it also requires a certain level of technical understanding. Frustrations can arise when setting up, customizing, and optimizing the e-commerce store and its processes, particularly for businesses with limited technical knowledge.

The problem intensifies when it comes to handling scale. As businesses grow in sales and traffic, technical problems can emerge, leading to slower website performance and potential loss of sales. It’s clear that while WooCommerce’s extensive functionality serves as a vast opportunity for the democratization of online commerce, it also presents a series of challenges to be overcome.

Examples of Excellence

Despite these challenges, many businesses have successfully capitalized on the opportunities presented by WooCommerce. Legion Athletics, an American supplier of workout supplements, managed to increase their store’s conversion rate by a massive 380% after switching to WooCommerce. By taking full advantage of WooCommerce’s capabilities for customization and scalability, they were able to create a website that perfectly suits their brand and audience.

Another success story is Porter and York, a premium meat delivery service. They have perfected WooCommerce’s ability to create visually-appealing storefronts to enhance the online shopping experience for their customers, resulting in significant growth for their business. By committing to best practices like these, it is more than possible to effectively leverage the power of WooCommerce and shape a successful e-commerce enterprise.


Reflect on this for a second, do you comprehend the real influence of Automattic, the company behind WooCommerce? Do you know the extent to which this technology powers online businesses? The widespread adoption and massive influence of WooCommerce in the realm of e-commerce are a testament to the strategic brilliance of Automattic. With time, WooCommerce has grown from being just another plugin to a formidable digital tool that has greatly transformed the online commerce landscape worldwide. Truly, WooCommerce’s story under Automattic has been one of remarkable growth and relentless innovation.

We acknowledge how important it is for our esteemed readers to keep up with the pace of such evolving technology. This is why we tirelessly strive to deliver the most essential news and updates about WooCommerce and other products by Automattic. We urge you to remain an avid follower of our blog to stay informed about the noteworthy developments in the world of WooCommerce. Remember, knowledge is power; by keeping you enlightened about this tool, we aim to gear you up for effective competitiveness in today’s digital market.

As we conclude this captivating topic about the ownership of WooCommerce, we must acknowledge that the dynamic landscape of technology keeps pacing forward. Therefore, as you wait patiently for newer releases and updates, always remember, the digital world waits for no man. To keep up, you must stay informed. So keep an eye out for the fascinating insights lined up on our blog, guaranteed to provide you with the key information you need to leverage WooCommerce to your advantage and, by extension, scale your online business operations to greater heights.


1. Who is the current owner of WooCommerce?
WooCommerce is currently owned by Automattic Inc., an American global remote company that is widely renowned for its WordPress.com platform. The company acquired WooCommerce in 2015.

2. When did Automattic acquire WooCommerce?
The acquisition of WooCommerce by Automattic was made in May 2015. The move was made to enable Automattic to broaden its range of ecommerce offerings.

3. How much was WooCommerce valued during the acquisition?
The exact value during the acquisition was not publicly disclosed. However, it is speculated in various reports that the deal was worth around $30 million.

4. What changes were made to WooCommerce after the acquisition by Automattic?
After the acquisition, Automattic enhanced WooCommerce by integrating it more closely with WordPress, which they also own. They have also continued to develop new features and functionalities for the ecommerce platform.

5. What impact did Automattic’s ownership have on the popularity of WooCommerce?
Following the acquisition by Automattic, WooCommerce has grown in popularity and has become one of the leading ecommerce platforms. It has a huge community of users and developers due to its flexibility and user-friendly interface.