Is PrestaShop still being used?

Is PrestaShop still actively used in E-commerce? Has PrestaShop managed to retain its utility and relevance in a fast-paced technology-driven world? Or has it been overshadowed by new and advanced E-commerce platforms? These are some of the thought-provoking questions that need to be addressed, given the dynamic nature of the digital commerce domain.

A report by BuiltWith confirms that as of August 2021, a declining trend is noticed in the usage of PrestaShop among top websites, and a similar trend has been tracked by W3Techs. This underlines the problem at hand – is PrestaShop losing its charm? Experts speculate the cause could be due to its steep learning curve and the lack of high-quality themes when compared to its contemporaries. A survey conducted in the USA supports the assertion with a majority of respondents resonating the same issues. This forms a rationale for examining solutions that can boost PrestaShop’s usability and demand.

In this article, you will learn about the various aspects of PrestaShop’s current standing in the E-commerce industry. Detailed analysis of its user statistics, the challenges faced by users, how it fares against its contemporaries, and forecasting its future trends, will be the main focus of this discussion.

Additionally, the article will delve into potential strategies to enhance the utility of PrestaShop. Experts’ opinions, pioneer users’ experiences, and valuable insights from the surveys will be strategically employed to outline the path towards making PrestaShop an E-commerce platform of choice for digital commerce enthusiasts.

Definitions and Meanings of PrestaShop Use

PrestaShop is an open-source e-commerce platform that enables businesses to create and customize online stores. The platform equips users with powerful tools for website design, inventory management and customer service. Despite the emergence of other e-commerce technologies, PrestaShop is still widely used. As of the present day, it powers over 300,000 online stores worldwide, attesting to its enduring popularity. Being used means that it is actively employed by businesses globally to manage their online presence. Overall, PrestaShop’s use refers to its application in crafting and managing e-commerce platforms to facilitate online trading.

The Unwavering Dominance of PrestaShop in eCommerce Landscape

PrestaShop’s Continuous Resilience

PrestaShop, as one of the industry’s pioneering eCommerce platforms, remains vital in the current eCommerce landscape. Although new platforms have emerged over the years, PrestaShop has stayed relevant, proving that its extinction is far from near. Its continuous evolution over the years, coupled with its robust set of offerings, makes it a competitive choice for businesses looking to establish an online presence.

One of the predominant advantages of PrestaShop is its adaptability. It has stayed abreast with the ever-evolving technological advancements and consumer behavior trends, delivering cutting-edge and responsive eCommerce solutions. This adaptability has allowed businesses across various sectors to tailor the platform to their specific needs and objectives, thus driving increased return-on-investment (ROI).

The Features Informing PrestaShop’s Relevance

The outstanding features offered by PrestaShop have significantly contributed to its continued relevance in the eCommerce sector. This platform offers an easier setup process compared to its rival platforms, a benefit particularly crucial for small businesses with limited technical capabilities. Its vast array of templates also allows businesses to design unique and eye-catching storefronts, which is crucial in standing out in today’s saturated online marketplace.

Moreover, PrestaShop offers more than 600 features out-of-the-box, with a plethora of additional modules available for enhanced functionality. Some of the crucial features include:

  • Inventory management: allows businesses to track stock levels and manage the replenishment process effectively.
  • Multi-language support: supports over 75 languages, thus allowing businesses to cater to a global audience.
  • SEO capabilities: offers robust SEO tools that boost a website’s visibility on search engine ranking pages (SERPs), thus driving increased web traffic and potential sales.
  • Mobile optimization: ensures that online stores are accessible and visually appealing on different devices, including smartphones and tablets.
  • Customizable checkout process: allows businesses to customize the checkout process, including the steps involved and the information required, thus enhancing customer experience.

In summary, despite the influx of eCommerce platforms, PrestaShop remains a productive part of the eCommerce ecosystem. Countless businesses continue to leverage its wide variety of features and its adaptability, ensuring that it remains a popular choice in todays’ eCommerce landscape. Therefore, while contemporary, PrestaShop is far from extinct.

The Evolving Saga of PrestaShop: A Testament to Persevering Relevance

PrestaShop’s Relevance in the Modern Digital Landscape

Is PrestaShop in line with today’s e-commerce demands? Surprisingly, yes. PrestaShop, a free, open-source e-commerce solution, is still relevant and widely used today. Despite the rise of other platforms like Shopify, WooCommerce, and Magento, PrestaShop maintains a steady user-base. The software’s comprehensive features paired with its ease of use have made it a top choice for businesses globally. Currently empowering more than 250,000 shops worldwide, PrestaShop’s highly flexible platform allows online stores to be created and managed in 60 different languages.

The Challenges Presented

Nevertheless, as with every platform, PrestaShop does face its share of challenges. The most significant issue can be linked back to its cardinal virtue: being an open-source platform. While this offers unparalleled flexibility and customization options, it also means that the responsibility of website maintenance, security, and updates fall squarely on the user’s shoulders – a task that can be quite daunting for novices. Additionally, PrestaShop’s lack of out-of-the-box functionality for certain features often requires additional modules, which can come at a financial premium. These challenges have nudged some users towards other more user-friendly and less technical platforms.

Implementing PrestaShop Most Effectively: Practical Examples

Despite the aforementioned concerns, implementing PrestaShop doesn’t have to be an overwhelming endeavor. Numerous successful businesses have effectively and efficiently utilized this platform and have reaped the benefits. Multi-store operators, for example, find PrestaShop’s ability to manage multiple stores from one back-office immensely valuable, saving them considerable time and effort.

An illustrative case of this involves a renowned online fashion retailer. Initially, it struggled with updating product catalogs across multiple stores. By leveraging PrestaShop’s multi-store feature, the retailer improved efficiency, cut costs, and facilitated smoother operations across all stores.

Another good example comes from an entrepreneur who began a small handicraft business and managed to expand her business worldwide through PrestaShop. The SEO-friendly nature of the platform, coupled with ample customization, aided in increasing the visibility of her online store.

In both of these cases, effective utilization of PrestaShop’s features played a crucial role in helping these businesses flourish. Through a deep understanding of the platform, businesses can mitigate issues and leverage PrestaShop to its full potential.

Beyond Convenience: The Revolutionary Influence of PrestaShop in Modern Day Trading

Is PrestaShop Experiencing a Renaissance in eCommerce?

Have you ever wondered whether PrestaShop still holds a key position in the robust eCommerce industry? Undoubtedly, this open-source platform continues to be a vital player, despite the evolving trends in the online marketplace. Since its inception in 2005, PrestaShop has kept on proving its worth as a merchandiser-friendly platform. It combines a myriad of features that aid in creating customizable online stores, offering a variety of themes, mobile-responsive designs, and a wealth of plugins. This enduring relevance underscores how indispensable the platform remains within the contemporary eCommerce ecosystem.

The Challenge of Maintaining Relevance in a Rapidly Evolving Market

However, while PrestaShop’s free and open-source characteristics appeal to many businesses, the platform also faces certain challenges. The rapid rate of digital expansion, for instance, necessitates constant adaptation to maintain market competitiveness. The evolution of more contemporary platforms, such as Shopify and WooCommerce, bring about the inevitable question of whether PrestaShop can keep up. Its flexible and customizable features are laudable, but they may also involve complex back-end management. Moreover, a lack of adequate customer support is often pinpointed as a major issue associated with the platform. Despite these obstacles, PrestaShop has manifested an impressive capacity for change and adaptation alongside the ever-progressing technological landscape.

Best Practices Using PrestaShop In Modern eCommerce

Looking at successful applications of PrestaShop in practice, there are countless examples that show its enduring efficacy. Fuelled by its wide variety of plugins and themes, many brands have constructed visually striking and functionally effective online stores. One such example is Cornilleau, a leading global brand of table tennis equipment, that has tapped into the range and versatility offered by PrestaShop to build a robust, user-friendly online store that caters to customers worldwide. Another such instance is CMD Store, an online action figures and collectibles store. They harnessed the platform’s strong SEO capabilities, and the results have been phenomenal, driving significant increases in traffic and sales conversions. These case studies illustrate how, with smart management, Prestashop can still secure a competitive edge in the evolving eCommerce market.


How relevant and vital does PrestaShop remain in today’s fiercely competitive e-commerce landscape? The simple answer is, abundantly so. Not only is PrestaShop still being used, it has evolved and grown according to consumer needs and market trends, maintaining its foothold as a steady and reliable solution for e-commerce platforms. Despite the emergence of new and shiny e-commerce tools, PrestaShop’s unique features, flexibility and user-friendly interface keep it surface untangled, robust and sought-after by both start-ups and established e-commerce giants.

In the world of e-commerce, new technologies and trends are continually emerging, thus businesses need agile platforms like PrestaShop to adapt rapidly. By subscribing and actively participating in our blog, you become a valued member of a vibrant, informed, and forward-looking community. We provide first-hand, timely and critical insights to help you understand the landscape of e-commerce platforms such as PrestaShop, informing you about its various aspects ranging from its fundamental features to recent updates and the essential strategies to exploit its potential fully.

Keeping up to date with PrestaShop’s newest releases can be a real game changer for your business. However, you don’t have to exhaust your time and resources looking up this information piece by piece. We share regular updates and comprehensive analysis of all new releases right here on our blog. So, allow us to do the hard work for you. All you need to do is keep an eye on our blog and stay prepared to adapt and harness the potential of each new release of PrestaShop, to keep your e-commerce platform well ahead of the curve.


Frequently Asked Questions

1. Is PrestaShop still available and being used in 2022?

Yes, PrestaShop is still available and being used widely by online merchants in 2022. Its useful features and user-friendly interface continue to attract businesses worldwide.

2. How popular is PrestaShop among eCommerce businesses?

PrestaShop is quite popular among eCommerce businesses due to its easy-to-use nature and customizable features. It is being used by 300,000 shops worldwide and is available in 60 different languages.

3. Does PrestaShop receive regular updates and new features?

Yes, PrestaShop continuously evolves by releasing regular updates and introducing new features to meet the demands of modern eCommerce. These updates often further optimize the software and resolve any detected issues.

4. Is PrestaShop a secure platform for online stores?

PrestaShop prioritizes user security and includes robust security measures in their platform. They regularly issue security updates to ensure the safety of the user’s sensitive data.

5. How good is the support for PrestaShop?

PrestaShop provides excellent customer support through various channels including a user guide, forum, and a dedicated support team. Users can also find a variety of educational resources to help them navigate the platform better.

Who owns WooCommerce?

Who really owns WooCommerce? That is an enigma to many considering its significant influence in the e-commerce industry. If you have ever wondered who is behind the scenes of this powerful online sales platform or how it came about in the market, you are not alone. Why are we continually intrigued by the ownership of WooCommerce and how does it impact the user experience?

According to research conducted by Builtwith and SimilarTech, WooCommerce has become the most widely used e-commerce platform accounting for 28% and 22% of global e-commerce usage respectively. However, a common challenge among users and potential clients is the lack of clarity on ownership, resulting in trust issues and skepticism about its future trajectory. The lack of transparency has been linked to various ownership changes in its history, with Automattic currently purported to be its owner. A 2015 survey by Silicon Angle further revealed that 42% of US WooCommerce users expressed concerns about its seemingly unclear ownership structure and its impact on customer support services.

In this article, you will learn about the historical timeline and the various entities that have been associated with the ownership of WooCommerce. It seeks to unravel the mystery surrounding its ownership, tracing its origins from a simple WordPress plugin to a globally recognized e-commerce solution. The article will draw upon credible reference sources and industry reports to provide a verified account of WooCommerce’s often murky ownership history.

Further, the article will also delve into the broader implications of WooCommerce’s ownership on its users and the e-commerce industry at large. Is it important to know who truly owns WooCommerce? Does its ownership structure impact the service quality and user experience? These are some of the questions that the article aims to answer, offering you comprehensive insights into the world of WooCommerce.

Who owns WooCommerce?

Definitions and Key Insights about WooCommerce Ownership

WooCommerce is a widely renowned open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.
The ownership of WooCommerce lays with Automattic Inc. A global remote company, Automattic, has been the owner of WooCommerce since May 2015 when it acquired WooThemes, the company that had originally developed WooCommerce. Automattic is well-known as it also owns, making it both the parent company of and WooCommerce. Matt Mullenweg, the co-founder of WordPress, is the CEO of Automattic Inc.

Unmasking the Masters behind WooCommerce: A Peek into Ownership

The Real Owners of WooCommerce

WooCommerce is a widely renowned e-commerce platform that’s recognized on a global scale for its flexible, open-source nature. Contrary to popular misconceptions that apply to who owns this platform, WooCommerce is currently owned by Automattic Inc- a company founded by Matt Mullenweg, the co-founder of the WordPress software. Automattic acquired WooCommerce, originally named WooThemes, in the year 2015. This piece of information isn’t just valid because it’s backed by their official statements, it is also confirmed by the legal ownership structure of the company.

Delving deeper into the company’s ownership history, when the platform was first created by Mike Jolley and James Koster in 2008, it was under the name WooThemes. Among other WordPress themes, it was most notable for being a pioneer in e-commerce solutions. However, in May 2015, Automattic saw potential and bought this influential platform, changing the name to WooCommerce.

Impact of Automattic’s Ownership on WooCommerce

Since the acquisition of WooCommerce, Automattic has taken various actions enhancing the power and functionality vested in this platform. Their ownership has led to noteworthy improvements aligning with market trends and user needs. Striving to maintain its market-leading position, Automattic has succeeded in keeping WooCommerce updated.

Automattic Inc’s way of managing the platform is very open and community-driven. They encourage both users and developers to contribute to the development and improvement of WooCommerce, strengthening its open-source nature. This has fostered the continuous evolution and improvement of the platform. Furthermore, this strategy ensures a strong alliance among a large network of users and developers who create and share thousands of WooCommerce themes and plugins, making the platform more compatible and extensive.

  • Automattic has fostered an open-source community, contributing tremendously towards WooCommerce’s vast expansion.
  • They have opened WooCommerce marketplace, providing developers a platform to sell their Woocommerce plugins and themes.
  • They have introduced various improvements and updates, broadening WooCommerce’s adaptability and functionality.
  • Marked focus on user experience has been seen with improved features for customization and store management.

In a nutshell, the real ownership of WooCommerce resides in the hands of Automattic Inc. The takeover by Automattic has not only led to the addition of more advanced features but also an exponential user growth. The success is in no small part due to the brand’s belief in an open-source, user-friendly approach to e-commerce.

From Humble Startups to Becoming WooCommerce Owners: An Unanticipated Journey

The Brains Behind the Code: A Look into Automatic Inc.

Ever pondered how WooCommerce has become such an influential player in the field of eCommerce? The backbone of this incredible system is none other than Automattic Inc, the giant web development corporation. This company, established back in 2005, also happens to have pioneered one of the most popular online publishing platforms, Their proprietorship of WooCommerce, acquired in 2015, solidifies their stand as a leading force in the global online business frontier. Automattic via WooCommerce has facilitated smooth sailing of businesses of all sizes, contributing to the success of multiple ventures.

Unraveling the Main Challenges

Although Automattic has immortalized its service within the eCommerce industry, obstacles are not absent. WooCommerce, being an open-source platform, faces the challenge of managing a balance between providing superior services and accommodating the possibility of various adaptations as per the user’s desires. Open-source projects involve numerous contributors, and hence, maintaining consistent standards becomes a hard nut to crack. Additionally, the unending competition amongst multiple eCommerce platform providers rings another alarm for Automattic. Standing unique and maintaining customer loyalty amidst the cut-throat competition, while persistently innovating, is a constant battle.

Leading by Example: Best Practices in WooCommerce Ownership

To manage these hurdles, Automattic utilizes a myriad of strategies, creating a form of blueprint for businesses looking to thrive in the technology sector. Firstly, WooCommerce comes with regular updates, ensuring consistency in the service while introducing new features and improvements. This meets the challenge of staying fresh and relevant, even in a competitive market. Secondly, Automattic prioritises the users, making WooCommerce a highly customizable platform. Users can modify to their heart’s content, enhancing adaptability and customer satisfaction. Lastly, a diverse community of developers supports WooCommerce, demonstrating the power of community engagement in tackling the obstacles of running an open-source project.

Mergers and Acquisitions: The Winds of Change for WooCommerce Ownership

Understanding the Powerhouse Behind WooCommerce

Is it not interesting how a single company’s approach can shape the landscape of e-commerce around the globe? WooCommerce, the world’s most popular open-source e-commerce solution, is owned by Automattic Inc. This American global remote company not only owns WooCommerce, but also, the online platform powering more than a third of the web. WooCommerce’s ownership by a tech giant like Automattic, has led to significant influence on e-commerce today.

Automattic’s mission to democratize publishing and commerce resonates through WooCommerce, which empowers online merchants by providing them with the ability to transform their businesses and reach a wider audience. Through WooCommerce, Automattic is enabling businesses to compete in the global market, through strategic control over their storefronts, liberation from traditional retail constraints, and access to an extensive global audience. These features are combined with the flexibility of the WordPress platform, giving consumers a seamless and convenient shopping experience.

Recognizing the Issues

However, this extensive influence comes with its own set of challenges. First and foremost, the global scale and open-source structure make WooCommerce a target for cyber-attacks, with security breaches often leading to catastrophic effects for businesses. Moreover, while the platform is incredibly flexible and user-friendly, it also requires a certain level of technical understanding. Frustrations can arise when setting up, customizing, and optimizing the e-commerce store and its processes, particularly for businesses with limited technical knowledge.

The problem intensifies when it comes to handling scale. As businesses grow in sales and traffic, technical problems can emerge, leading to slower website performance and potential loss of sales. It’s clear that while WooCommerce’s extensive functionality serves as a vast opportunity for the democratization of online commerce, it also presents a series of challenges to be overcome.

Examples of Excellence

Despite these challenges, many businesses have successfully capitalized on the opportunities presented by WooCommerce. Legion Athletics, an American supplier of workout supplements, managed to increase their store’s conversion rate by a massive 380% after switching to WooCommerce. By taking full advantage of WooCommerce’s capabilities for customization and scalability, they were able to create a website that perfectly suits their brand and audience.

Another success story is Porter and York, a premium meat delivery service. They have perfected WooCommerce’s ability to create visually-appealing storefronts to enhance the online shopping experience for their customers, resulting in significant growth for their business. By committing to best practices like these, it is more than possible to effectively leverage the power of WooCommerce and shape a successful e-commerce enterprise.


Reflect on this for a second, do you comprehend the real influence of Automattic, the company behind WooCommerce? Do you know the extent to which this technology powers online businesses? The widespread adoption and massive influence of WooCommerce in the realm of e-commerce are a testament to the strategic brilliance of Automattic. With time, WooCommerce has grown from being just another plugin to a formidable digital tool that has greatly transformed the online commerce landscape worldwide. Truly, WooCommerce’s story under Automattic has been one of remarkable growth and relentless innovation.

We acknowledge how important it is for our esteemed readers to keep up with the pace of such evolving technology. This is why we tirelessly strive to deliver the most essential news and updates about WooCommerce and other products by Automattic. We urge you to remain an avid follower of our blog to stay informed about the noteworthy developments in the world of WooCommerce. Remember, knowledge is power; by keeping you enlightened about this tool, we aim to gear you up for effective competitiveness in today’s digital market.

As we conclude this captivating topic about the ownership of WooCommerce, we must acknowledge that the dynamic landscape of technology keeps pacing forward. Therefore, as you wait patiently for newer releases and updates, always remember, the digital world waits for no man. To keep up, you must stay informed. So keep an eye out for the fascinating insights lined up on our blog, guaranteed to provide you with the key information you need to leverage WooCommerce to your advantage and, by extension, scale your online business operations to greater heights.


1. Who is the current owner of WooCommerce?
WooCommerce is currently owned by Automattic Inc., an American global remote company that is widely renowned for its platform. The company acquired WooCommerce in 2015.

2. When did Automattic acquire WooCommerce?
The acquisition of WooCommerce by Automattic was made in May 2015. The move was made to enable Automattic to broaden its range of ecommerce offerings.

3. How much was WooCommerce valued during the acquisition?
The exact value during the acquisition was not publicly disclosed. However, it is speculated in various reports that the deal was worth around $30 million.

4. What changes were made to WooCommerce after the acquisition by Automattic?
After the acquisition, Automattic enhanced WooCommerce by integrating it more closely with WordPress, which they also own. They have also continued to develop new features and functionalities for the ecommerce platform.

5. What impact did Automattic’s ownership have on the popularity of WooCommerce?
Following the acquisition by Automattic, WooCommerce has grown in popularity and has become one of the leading ecommerce platforms. It has a huge community of users and developers due to its flexibility and user-friendly interface.