How to make free shipping in Magento 2?

Are you finding it challenging to incorporate a free shipping regimen in your Magento 2 system? Could you be frustrated by the raw deals your business incurs due to shipping costs? Have you thought of a way to extend the loyalty reward to your customers through a free shipping scheme? These are some of the pressing questions that online business owners, particularly those utilizing Magento 2 grapple with daily.

According to a report by the National Retail Federation (NRF), high shipping costs are among the top reasons for cart abandonment. Additionally, a survey by Retail Dive revealed that 75% of consumers expect delivery to be free even on orders under $50. The obvious problem here is figuring out how to implement a cost-effective free shipping strategy without eroding business profit margins. Reports and surveys across the United States echo these sentiments, making it clear that it’s a widespread issue that needs an effective solution.

In this article, you will learn the intricate steps of setting up a free shipping arrangement in Magento 2. The guidance will take you through configuring free shipping method, setting up cart rules for free shipping, and managing free shipping labels. It will also incorporate how to balance profit margins and customer satisfaction while offering free shipping, which is a crucial aspect for any business.

Furthermore, the piece will explore how to monitor the success of your free shipping strategy over time. Conclusively, the in-depth write-ups will be contextual, practical and align with Magento 2’s customization features. Sailing through this piece will not only equip you with technical skills but also insights on how to use free shipping as a strategy to increase sales.

How to make free shipping in Magento 2?

Definitions and Key Concepts of Free Shipping in Magento 2

Magento 2 is a popular e-commerce platform that allows businesses to create online stores. One of its features is the ability to offer free shipping to customers. Free shipping is a promotion strategy used by businesses to attract customers. It involves the business absorbing the shipping costs, thus allowing the customer to pay only the cost of the product. In Magento 2, free shipping can be set up by adjusting the store’s configuration settings. It can be set for all products or for products that meet specific criteria such as price or location.

Unlocking the Power of Free Shipping in Magento 2

Setting up Free Shipping in Magento 2

To begin with, in order to offer free shipping in Magento 2, one needs to first set up some kind of configuration in the system. This is done through the admin panel, where the required settings can be found under ‘Stores’, ‘Configuration’, ‘Sales’, ‘Shipping Methods’. In the ‘Free Shipping’ section, you will need to enable the feature and set the minimum total amount that a customer needs to spend to qualify for it. Moreover, there’s the option to only offer free shipping for certain countries. To do this, select ‘Specific Countries’ and choose the countries you want from the list.

Once these settings have been correctly configured, you will then be able to use the free shipping function. This is great for attracting customers who might be put off by high shipping costs. However, bear in mind that free shipping will have an impact on your profit margins, so it’s important to strike a balance between offering this incentive and ensuring your business remains profitable.

Optimizing Free Shipping Strategy for Business Success

When used strategically, free shipping can be a powerful tool to drive customer loyalty and sales. Below are some ways to optimize your free shipping strategy:

  • Offer it as a limited-time promotion to spur urgency and encourage immediate purchases.
  • Use it as a reward for customer loyalty, such as offering free shipping to customers who have spent a certain amount in your store.
  • Leverage it to upsell or cross-sell products. For instance, you could offer free shipping to customers who purchase a certain product or add an additional item to their cart.

It’s crucial to continuously analyze the impact of your free shipping offer to ensure it’s contributing positively to your bottom line. You can do this by tracking key metrics like average order value, conversion rate, and gross margin. Based on the insights, you can make necessary adjustments to your strategy, such as adjusting the minimum order value for free shipping or offering it only on specific products.

In essence, setting up free shipping in Magento 2 is a relatively straightforward process, but using it effectively to drive business outcomes requires a thoughtful strategy. By balancing customer appeal and profitability, you can effectively turn free shipping into a winning proposition for your e-commerce business. Remember to constantly monitor, analyze, and adjust your strategy to ensure you’re getting the most out of this powerful promotional tool.

Amplifying Sales: Magento 2’s Unconventional Tool – Free Shipping

Is Your Shipping Strategy Costing You Customers?

Imagine the disappointment of your shoppers when they discover that the product cost isn’t the only thing they’d have to bear; they’ve also got to tackle shipping charges. The idea of offering free shipping on your Magento 2 platform isn’t just preferential; it could potentially be a game-changer for your eCommerce business. Today’s online shopper is attracted to not just the variety of products an eCommerce platform offers but also the additional perks that come with the buying process. This is where free shipping comes into play. Offering free shipping can significantly boost your customer base and sales. It can potentially make customers stay longer on your store, increase the possibility for future purchases, and enhance customer loyalty.

Addressing the Issue of Shipping Costs on Magento 2

The main challenge comes when trying to incorporate free shipping into your eCommerce strategy without burning a hole in your revenues. Specifically, on the Magento 2 platform, while it undoubtedly offers a more performance-based solution for the meeting needs of eCommerce websites compared to its previous version, Magento 2 has been noted for its steep learning curve when it comes to setting up such features as free shipping. The Magento 2 free shipping configuration might be a little complex for new users, creating a barrier to realizing this incredibly effective sales strategy. It involves not just setting the free shipping feature but also determining under what conditions it applies to benefit both the business and the customers.

Implementing Free Shipping Successfully on Magento 2

Let’s consider some successful examples to understand how you can handle free shipping in Magento 2. Firstly, Zappos, an online shoe and clothing retailer, offers free shipping for all its products. This has not only contributed to high customer satisfaction, but it has also greatly influenced their decision-making process during purchases. Aim to mimic this level of customer-centrism when dealing with shipping charges on your Magento 2 store. Free shipping can be set up in Magento 2 by configuring ‘Cart Price Rules’ under ‘Marketing’ on the Admin sidebar. Here, you can create a new rule to apply free shipping when, say, the ‘Cart Subtotal equals or greater than 100’.

Another example could be seen in Amazon’s strategy. They offer free shipping for orders above a certain amount. This encourages customers to buy more to reach that limit. Similarly, Magento 2 provides the ‘Table Rates’ shipping method, allowing you to control the shipping costs based on the weight, price, or number of items in an order, and destination.

By providing a smooth shopping experience that includes free shipping, Magento 2 stores can not only attract more clients but also ensure their long term loyalty. The key is to adopt a balanced approach, where both the business’s profit aspect and consumer convenience are given equal importance. By frequently reviewing the shipping costs, possible discounts, and area of delivery, you can effectively use free shipping to boost your eCommerce sales on Magento 2.

Maximizing eCommerce Potential: A Detailed Guide to Free Shipping in Magento 2

Is your eCommerce venture fully leveraging the powers of free shipping?

Particularly in online retail, business strategies need constant reassessment and fine-tuning to stay competitive. Surprisingly, one edge many retailers overlook is the magnitude of influence that free shipping has on consumer behavior. In fact, a whopping 9 out of 10 consumers claim that free shipping is the number one incentive for shopping online more frequently. Magento 2, a popular eCommerce platform, is equipped with built-in features that can help brands capitalize on this consumer preference.

But why free shipping? Firstly, it eliminates one of the major roadblocks in online shopping – unforeseen shipping fees at the checkout phase. Many customers, upon discovering these additional costs, abandon their carts, impacting the conversion rates negatively. Secondly, free shipping can also be an effective marketing tool. Highlighting ‘free shipping’ whilst advertising or listing products online is bound to catch the customers’ eyes. Lastly, it can be a rewarding customer loyalty tool. Offering free shipping for consumers who spend a certain amount encourages larger purchases and nurtures customer loyalty.

Utilizing Magento 2 to your advantage

Acknowledging the potential of free shipping is just the first step, implementing it in an efficient and cost-effective manner is what really drives the success. And this is where Magento 2 plays its part. Magento 2 offers an option to set up ‘free shipping’ as a promotional rule. These rules can be configured based on several parameters such as the minimum order value, specific customer groups, region and so on. This gives the business flexibility and control over the free shipping offer.

Moreover, the platform also allows you to communicate this incentive to your customers at various touch-points during their shopping journey. For instance, the free shipping message can be displayed on the product page if the product is eligible. This then gets replicated in the shopping cart and checkout pages, reinforcing the incentive for the user to finalize the purchase.

Lessons from leading online retailers

The most successful online retailers always stay on top of customer preferences and make sure to meet them in the most approachable way. Take Amazon, the highest-grossing web retailer, as an example; they have been using free shipping as a strategy for years. They cleverly weave this offer into their loyalty program, Amazon Prime, boosting both their sales and customer retention.

Zappos, another thriving online shoe and clothing retailer, use free shipping for all their products, regardless of the cost. What sets them apart is that they also offer free returns. While this might seem detrimental to profits at first, the reality is that it nurtures a relationship of trust and convenience with their customers, which in the long run fosters loyalty and repeat purchases.

To sum up, utilizing Magento 2’s potential to set up and announce free shipping for your products is not just an option, but a necessity in today’s eCommerce landscape. By doing so, you’re not only meeting your customers’ expectations, but strategically outsmarting your competition.


Isn’t it illuminating how you can leverage the capabilities of Magento 2 to offer free shipping to your customers and potentially boost sales? As we have detailed in the guide, it’s a customizable tool in your sales strategy that could make a sizable difference to your business outcomes. Offering free shipping can be a critical perk that encourages clients to make a purchase, significantly lowering cart abandonment rates and maximizing profits.

We understand that navigating the intricacies of Magento settings can be challenging, but our informative posts are here to help. We are committed to producing relevant, high-quality content that breaks down complex topics for our readers. By following our blog, you’ll be equipped to tackle everything from basic navigation to more advanced strategic functions. More importantly, you’ll be the first to be notified of any new updates on Magento or eCommerce strategies to help you stay abreast of this fast-paced digital retail age.

What’s more, we have exciting new releases lined up. We believe in sharing the knowledge to help businesses thrive in the eCommerce space. The upcoming blog releases will further unravel other exhilarating functions and secondary aspects such as managing your Magento 2 store, refining your SEO strategies and mastering the art of creating persuasive product descriptions. So, make sure you are plugged in so that you don’t miss the next load of informative, engaging, and beneficial content. Free shipping is just the start; brace yourself for more revolutionary eCommerce solutions.


Sure, here it is:

1. How do I enable free shipping in Magento 2?
To enable free shipping in Magento 2, navigate to Stores > Configuration > Sales > Shipping Methods > Free Shipping. Here, you can enable the option and set the conditions to avail it.

2. Can I set a minimum order amount for free shipping?
Yes, you can. Within the Free Shipping settings in Magento 2, there’s an option for “Minimum Order Amount”. You can specify the amount there, beyond which customers can avail free shipping.

3. Is it possible to offer free shipping for specific products only?
Yes, it is possible. When adding or editing a product, you can select ‘Yes’ in the ‘Free Shipping’ field under the ‘Shipping’ tab to apply free shipping to that particular product only.

4. Can I offer free shipping to specific countries only?
Yes, you can configure the ‘Ship to Applicable Countries’ setting to either ‘All allowed countries’ or ‘Specific countries’. If specific countries are selected, only orders from those countries will qualify for free shipping.

5. What happens if a customer’s order doesn’t meet the minimum order amount?
If a customer’s order does not meet the minimum order requirement for free shipping, they will be charged the regular shipping costs. You can specify and adjust these costs in the Shipping Methods settings.