Is Shopify 100% free?

Is Shopify really free of charge? If not, how much will it cost? And what do you really get for the price you pay? These are some of the intriguing questions that many digital entrepreneurs and traditional businesses aiming to transition to digital channels commonly ask. It’s natural to ponder over such questions given the pivotal role eCommerce platforms like Shopify can play in the success of an online business venture.

Contrary to common misconceptions, Shopify isn’t entirely free. This fact has been articulated by authoritative eCommerce research platforms like EcommerceGuide and WebsiteBuilderExpert. A recent study by EcommerceGuide highlights the existence of various pricing plans and the commensurate services that these plans provide. Citing these sources, the disparity between the perceived freeness and the actual cost incurred has led to several ambiguities amongst users. Surveys carried out across the USA corroborate this, with most respondents expressing their confusion about the complete cost structure. To clarify these uncertainties and leverage the true potential of Shopify, it’s crucial to understand the cost implications fully.

In this article, you will learn about Shopify’s pricing policies in lucid detail. The ensuing discourse will debunk myths associated with the ‘free’ nature of the platform and shed light on its actual cost parameters. Furthermore, potential and actual costs associated with establishing and maintaining an online store on Shopify will be elucidated.

Moreover, this article will provide valuable insights into how to optimize the costs associated with Shopify. It will also give an objective perspective on Shopify’s value proposition vis-a-vis its competitors. Toward the end, it will offer practical suggestions on choosing the most suitable pricing plan matching your business requirements. The primary purpose of this article is to empower potential Shopify users with the right knowledge to make astute choices.

Definitions and Understanding of Shopify’s Pricing

Shopify, in essence, is an ecommerce platform that allows anyone to set up an online store and sell their products. But no, Shopify is not 100% free. It does offer a 14-day free trial, letting you explore its functionalities without any cost. Beyond that, several subscription plans come into play. Basic Shopify, priced at $29 per month, offers all the essentials for starting a new business. Shopify, the main package, is $79 per month and Advanced Shopify comes with advanced features priced at $299 per month. Each package varies in terms of features, transaction fees, and staff accounts.

The Myth of Shopify Being Absolutely Free: A Deep Dive into Hidden Costs

Shopify is a popular platform for businesses to build their online store. It is relatively uncomplicated, customizable, and provides seamless integration with other sales channels. But, is Shopify 100% free? In short, the answer is no. Shopify’s marketing might initially lead you to believe otherwise, but there are several hidden costs and charges to consider. It’s a myth, then, that Shopify is entirely free, and this myth deserves to be debunked.

Subscriptions and Transaction Fees:

Primarily, Shopify charges monthly subscriptions, with the basic package starting at $29. This cost increases as you upgrade to more comprehensive plans. Additionally, Shopify imposes transaction fees for every sale you make unless you use the Shopify Payments gateway for transactions. On the basic plan, this fee is 2.0%. It drops slightly with upgraded plans, but it’s still a constant expense that adds up over time. These are just the obvious costs, however. There are a few hidden charges to consider.

Additional Hidden Costs:

There’s more than just the subscription and transaction fees to budget for when using Shopify. Several hidden costs could incrementally increase your overall spending:

  • Third-party payment gateway fees: If you’re not using Shopify Payments, separate gateway charges apply. As per the provider, these can range from 0.5% to 2%.
  • Add-on Modules and Plugins: While Shopify comes with a suite of commerce tools, there are always add-ons and plugins you can purchase to bolster your store’s functionality. These are typically monthly charges you subscribe to.
  • Professional themes: Although there are free themes for your Shopify store, professional themes – which are more advanced and custom-designed – come with price tags. These can range up to $180.

Shopify might not be 100% free, but it’s still a cost-effective solution for businesses to set up their online storefront. The monthly subscription and transaction fees are merely the costs of doing business. The hidden charges – those for third-party payment gateways, add-ons or plugins, and professional themes – add up, but they are also largely optional and contingent upon your business’s individual needs and preferences. It’s essential to debunk the myth of Shopify being absolutely free and understand what contributes to the total cost before deciding if it’s the right platform for your business. Understanding these costs can help you budget effectively and potentially save money in the long run.

Unmasking the Truth: Is Shopify Really 100% Free or Is There More To It?

Breaking Down the Misconception

Is it true that you can start your own online store with Shopify at absolutely no cost? The simple answer is no. Shopify does provide a trial period which is free of charge, but following the trial period, you will need to subscribe to one of their paid plans to continue using the platform. There are three main plans to choose from; Basic Shopify, Shopify, and Advanced Shopify, which vary in terms of price and services included. These cost from $29 to $299 a month. This monthly fee is significant when considering that online entrepreneurs, especially beginners, are often looking for cost-effective options. Thus, asserting that Shopify is 100% free is a myth that needs to be debunked.

Tackling the Detrimental Consequences

The problem with the misconception that Shopify is completely free lies in how it can influence budding entrepreneurs into making hasty, uninformed decisions. Due to the assumption of no costs, they may take the plunge into e-commerce without a thorough understanding of their financial commitments. When the trial period ends and reality hits with the necessity for a paid plan, it can result in financial strain, particularly for those with limited resources. Additionally, these individuals might also feel cheated or misled, leading to a loss of trust in the platform. Hence, the belief that Shopify is entirely without charges not only affects businesses financially but it also impacts their trust in e-commerce platforms.

Implementing Enlightened Strategies

In contrast to depending solely on the trial period, it is best to plan from the start with the understanding that there will be costs involved if you choose to use Shopify. Firstly, it’s crucial to explore the different plans offered by Shopify and identify the one most suitable for your needs. For instance, the ‘Basic Shopify’ plan might be sufficient for a new entrepreneur, while a high-volume merchant might need the ‘Advanced Shopify’ plan. Next, integrate the cost of the Shopify plan into your financial plan and ensure it’s sustainable in the long-run. Seek advice from those who are experienced in e-commerce and make use of online resources to understand Shopify’s pricing better. By doing this, you avoid unpleasant surprises and make a well-informed, strategic decision when using Shopify.

Shopify’s Price Reveal: Demystifying the E-Commerce Giant’s Claim to Be Completely Free

Understanding Shopify’s Business Model

Is it really possible to leverage the behemoth of e-commerce without spending a penny? Shopify, with its claim to being entirely free, has left many entrepreneurs scratching their heads in confusion. Unraveling the perplexity, it’s crucial to comprehend that Shopify operates on a ‘freemium’ model. This means that the base platform is free of charge, providing essential e-commerce capabilities to get your business up and running.

However, the nuances appear when businesses require more advanced features. Shopify’s premium plans, which offer enhanced functionality, come at a cost. It is here; the brand monetizes its services, keeping the basic package free while charging for the upgrades. Thus, it is evident that while Shopify can be started for free, escalating its usage fetches a price.

The Catch Behind Free Services

In reality, the promise of a completely free e-commerce platform is enticing but has some caveats attached. The main concern surfaces when businesses outgrow the minimalistic features offered under the base plan. At this juncture, they inevitably feel the need to upgrade to premium packages that harbor advanced functionalities, thereby incurring cost. Another issue is the transaction fee associated with every sale made via Shopify store. Although the said fee can be mitigated by employing Shopify Payments, the option is not available worldwide, thrusting unavoidable fees upon a large subset of users.

Moreover, the ‘free’ tag also does not include any third-party applications or themes that merchants might want to integrate into their stores. These additional costs piled upon the basic Shopify plan can eventually make it as expensive as its ‘paid’ counterparts.

Optimizing the Use of Shopify to Your Advantage

Having grasped the actual costs associated with Shopify, how can businesses best employ the platform for their benefit? A few effective strategies include sticking to the basic Shopify plan while bootstrapping and aiming at slow yet steady growth. Start by utilizing the fundamental e-commerce capabilities and gradually move on to premium plans as and when necessary. Furthermore, try to explore positioning products in a way that the transaction fee doesn’t eat away at the profits significantly.

On the other hand, for businesses located in regions where Shopify Payments is accessible, using it is a no-brainer to slash down the transaction costs. To tackle the expense associated with third-party apps and themes, the key is to distinguish between ‘essential’ and ‘nice-to-have’ features. This careful evaluation will ensure businesses only incorporate critical apps that truly justify the cost, making the most out of the initial free offering that Shopify brings to the table.


Have we ever pondered over the advantages and disadvantages of ‘free’ things? While Shopify offers an extensive array of eCommerce solutions that catapult your business to greater heights, claiming it to be entirely free would be a misconception. Shopify does offer a 14-day free trial for those who want to test and understand its usability, following which users must choose from the different plans offered, each with its own unique set of features – all designed to boost your online selling experience.

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Q1: Is Shopify entirely free to use?
A1: No, Shopify isn’t 100% free. It offers a 14-day free trial for you to test the platform, but after the trial period, you will have to purchase one of Shopify’s subscription plans.

Q2: Does Shopify offer any free features or services?
A2: While Shopify isn’t entirely free, the platform does offer a suite of free tools, such as a business name generator, QR code generator, invoice maker, and more, to help enhance your online store. However, the main ecommerce platform requires a paid plan.

Q3: What is the cost of Shopify’s subscription plans?
A3: Shopify offers different plan tiers, each with its own cost and set of features. The basic plan starts at $29 per month, the Shopify plan is $79 per month, and the advanced plan is $299 per month.

Q4: Can I cancel my Shopify subscription at any time?
A4: Yes, Shopify allows you to cancel your subscription at any time. However, it’s important to note that Shopify does not offer refunds for billing periods already paid.

Q5: Are there any other costs associated with using Shopify?
A5: Beyond the subscription fee, other potential costs include the purchase of domain names, themes, apps, and payment processing fees. Additionally, while not required, marketing and advertising expenses can also contribute to your overall Shopify costs.

How to make free shipping in Magento 2?

Are you finding it challenging to incorporate a free shipping regimen in your Magento 2 system? Could you be frustrated by the raw deals your business incurs due to shipping costs? Have you thought of a way to extend the loyalty reward to your customers through a free shipping scheme? These are some of the pressing questions that online business owners, particularly those utilizing Magento 2 grapple with daily.

According to a report by the National Retail Federation (NRF), high shipping costs are among the top reasons for cart abandonment. Additionally, a survey by Retail Dive revealed that 75% of consumers expect delivery to be free even on orders under $50. The obvious problem here is figuring out how to implement a cost-effective free shipping strategy without eroding business profit margins. Reports and surveys across the United States echo these sentiments, making it clear that it’s a widespread issue that needs an effective solution.

In this article, you will learn the intricate steps of setting up a free shipping arrangement in Magento 2. The guidance will take you through configuring free shipping method, setting up cart rules for free shipping, and managing free shipping labels. It will also incorporate how to balance profit margins and customer satisfaction while offering free shipping, which is a crucial aspect for any business.

Furthermore, the piece will explore how to monitor the success of your free shipping strategy over time. Conclusively, the in-depth write-ups will be contextual, practical and align with Magento 2’s customization features. Sailing through this piece will not only equip you with technical skills but also insights on how to use free shipping as a strategy to increase sales.

How to make free shipping in Magento 2?

Definitions and Key Concepts of Free Shipping in Magento 2

Magento 2 is a popular e-commerce platform that allows businesses to create online stores. One of its features is the ability to offer free shipping to customers. Free shipping is a promotion strategy used by businesses to attract customers. It involves the business absorbing the shipping costs, thus allowing the customer to pay only the cost of the product. In Magento 2, free shipping can be set up by adjusting the store’s configuration settings. It can be set for all products or for products that meet specific criteria such as price or location.

Unlocking the Power of Free Shipping in Magento 2

Setting up Free Shipping in Magento 2

To begin with, in order to offer free shipping in Magento 2, one needs to first set up some kind of configuration in the system. This is done through the admin panel, where the required settings can be found under ‘Stores’, ‘Configuration’, ‘Sales’, ‘Shipping Methods’. In the ‘Free Shipping’ section, you will need to enable the feature and set the minimum total amount that a customer needs to spend to qualify for it. Moreover, there’s the option to only offer free shipping for certain countries. To do this, select ‘Specific Countries’ and choose the countries you want from the list.

Once these settings have been correctly configured, you will then be able to use the free shipping function. This is great for attracting customers who might be put off by high shipping costs. However, bear in mind that free shipping will have an impact on your profit margins, so it’s important to strike a balance between offering this incentive and ensuring your business remains profitable.

Optimizing Free Shipping Strategy for Business Success

When used strategically, free shipping can be a powerful tool to drive customer loyalty and sales. Below are some ways to optimize your free shipping strategy:

  • Offer it as a limited-time promotion to spur urgency and encourage immediate purchases.
  • Use it as a reward for customer loyalty, such as offering free shipping to customers who have spent a certain amount in your store.
  • Leverage it to upsell or cross-sell products. For instance, you could offer free shipping to customers who purchase a certain product or add an additional item to their cart.

It’s crucial to continuously analyze the impact of your free shipping offer to ensure it’s contributing positively to your bottom line. You can do this by tracking key metrics like average order value, conversion rate, and gross margin. Based on the insights, you can make necessary adjustments to your strategy, such as adjusting the minimum order value for free shipping or offering it only on specific products.

In essence, setting up free shipping in Magento 2 is a relatively straightforward process, but using it effectively to drive business outcomes requires a thoughtful strategy. By balancing customer appeal and profitability, you can effectively turn free shipping into a winning proposition for your e-commerce business. Remember to constantly monitor, analyze, and adjust your strategy to ensure you’re getting the most out of this powerful promotional tool.

Amplifying Sales: Magento 2’s Unconventional Tool – Free Shipping

Is Your Shipping Strategy Costing You Customers?

Imagine the disappointment of your shoppers when they discover that the product cost isn’t the only thing they’d have to bear; they’ve also got to tackle shipping charges. The idea of offering free shipping on your Magento 2 platform isn’t just preferential; it could potentially be a game-changer for your eCommerce business. Today’s online shopper is attracted to not just the variety of products an eCommerce platform offers but also the additional perks that come with the buying process. This is where free shipping comes into play. Offering free shipping can significantly boost your customer base and sales. It can potentially make customers stay longer on your store, increase the possibility for future purchases, and enhance customer loyalty.

Addressing the Issue of Shipping Costs on Magento 2

The main challenge comes when trying to incorporate free shipping into your eCommerce strategy without burning a hole in your revenues. Specifically, on the Magento 2 platform, while it undoubtedly offers a more performance-based solution for the meeting needs of eCommerce websites compared to its previous version, Magento 2 has been noted for its steep learning curve when it comes to setting up such features as free shipping. The Magento 2 free shipping configuration might be a little complex for new users, creating a barrier to realizing this incredibly effective sales strategy. It involves not just setting the free shipping feature but also determining under what conditions it applies to benefit both the business and the customers.

Implementing Free Shipping Successfully on Magento 2

Let’s consider some successful examples to understand how you can handle free shipping in Magento 2. Firstly, Zappos, an online shoe and clothing retailer, offers free shipping for all its products. This has not only contributed to high customer satisfaction, but it has also greatly influenced their decision-making process during purchases. Aim to mimic this level of customer-centrism when dealing with shipping charges on your Magento 2 store. Free shipping can be set up in Magento 2 by configuring ‘Cart Price Rules’ under ‘Marketing’ on the Admin sidebar. Here, you can create a new rule to apply free shipping when, say, the ‘Cart Subtotal equals or greater than 100’.

Another example could be seen in Amazon’s strategy. They offer free shipping for orders above a certain amount. This encourages customers to buy more to reach that limit. Similarly, Magento 2 provides the ‘Table Rates’ shipping method, allowing you to control the shipping costs based on the weight, price, or number of items in an order, and destination.

By providing a smooth shopping experience that includes free shipping, Magento 2 stores can not only attract more clients but also ensure their long term loyalty. The key is to adopt a balanced approach, where both the business’s profit aspect and consumer convenience are given equal importance. By frequently reviewing the shipping costs, possible discounts, and area of delivery, you can effectively use free shipping to boost your eCommerce sales on Magento 2.

Maximizing eCommerce Potential: A Detailed Guide to Free Shipping in Magento 2

Is your eCommerce venture fully leveraging the powers of free shipping?

Particularly in online retail, business strategies need constant reassessment and fine-tuning to stay competitive. Surprisingly, one edge many retailers overlook is the magnitude of influence that free shipping has on consumer behavior. In fact, a whopping 9 out of 10 consumers claim that free shipping is the number one incentive for shopping online more frequently. Magento 2, a popular eCommerce platform, is equipped with built-in features that can help brands capitalize on this consumer preference.

But why free shipping? Firstly, it eliminates one of the major roadblocks in online shopping – unforeseen shipping fees at the checkout phase. Many customers, upon discovering these additional costs, abandon their carts, impacting the conversion rates negatively. Secondly, free shipping can also be an effective marketing tool. Highlighting ‘free shipping’ whilst advertising or listing products online is bound to catch the customers’ eyes. Lastly, it can be a rewarding customer loyalty tool. Offering free shipping for consumers who spend a certain amount encourages larger purchases and nurtures customer loyalty.

Utilizing Magento 2 to your advantage

Acknowledging the potential of free shipping is just the first step, implementing it in an efficient and cost-effective manner is what really drives the success. And this is where Magento 2 plays its part. Magento 2 offers an option to set up ‘free shipping’ as a promotional rule. These rules can be configured based on several parameters such as the minimum order value, specific customer groups, region and so on. This gives the business flexibility and control over the free shipping offer.

Moreover, the platform also allows you to communicate this incentive to your customers at various touch-points during their shopping journey. For instance, the free shipping message can be displayed on the product page if the product is eligible. This then gets replicated in the shopping cart and checkout pages, reinforcing the incentive for the user to finalize the purchase.

Lessons from leading online retailers

The most successful online retailers always stay on top of customer preferences and make sure to meet them in the most approachable way. Take Amazon, the highest-grossing web retailer, as an example; they have been using free shipping as a strategy for years. They cleverly weave this offer into their loyalty program, Amazon Prime, boosting both their sales and customer retention.

Zappos, another thriving online shoe and clothing retailer, use free shipping for all their products, regardless of the cost. What sets them apart is that they also offer free returns. While this might seem detrimental to profits at first, the reality is that it nurtures a relationship of trust and convenience with their customers, which in the long run fosters loyalty and repeat purchases.

To sum up, utilizing Magento 2’s potential to set up and announce free shipping for your products is not just an option, but a necessity in today’s eCommerce landscape. By doing so, you’re not only meeting your customers’ expectations, but strategically outsmarting your competition.


Isn’t it illuminating how you can leverage the capabilities of Magento 2 to offer free shipping to your customers and potentially boost sales? As we have detailed in the guide, it’s a customizable tool in your sales strategy that could make a sizable difference to your business outcomes. Offering free shipping can be a critical perk that encourages clients to make a purchase, significantly lowering cart abandonment rates and maximizing profits.

We understand that navigating the intricacies of Magento settings can be challenging, but our informative posts are here to help. We are committed to producing relevant, high-quality content that breaks down complex topics for our readers. By following our blog, you’ll be equipped to tackle everything from basic navigation to more advanced strategic functions. More importantly, you’ll be the first to be notified of any new updates on Magento or eCommerce strategies to help you stay abreast of this fast-paced digital retail age.

What’s more, we have exciting new releases lined up. We believe in sharing the knowledge to help businesses thrive in the eCommerce space. The upcoming blog releases will further unravel other exhilarating functions and secondary aspects such as managing your Magento 2 store, refining your SEO strategies and mastering the art of creating persuasive product descriptions. So, make sure you are plugged in so that you don’t miss the next load of informative, engaging, and beneficial content. Free shipping is just the start; brace yourself for more revolutionary eCommerce solutions.


Sure, here it is:

1. How do I enable free shipping in Magento 2?
To enable free shipping in Magento 2, navigate to Stores > Configuration > Sales > Shipping Methods > Free Shipping. Here, you can enable the option and set the conditions to avail it.

2. Can I set a minimum order amount for free shipping?
Yes, you can. Within the Free Shipping settings in Magento 2, there’s an option for “Minimum Order Amount”. You can specify the amount there, beyond which customers can avail free shipping.

3. Is it possible to offer free shipping for specific products only?
Yes, it is possible. When adding or editing a product, you can select ‘Yes’ in the ‘Free Shipping’ field under the ‘Shipping’ tab to apply free shipping to that particular product only.

4. Can I offer free shipping to specific countries only?
Yes, you can configure the ‘Ship to Applicable Countries’ setting to either ‘All allowed countries’ or ‘Specific countries’. If specific countries are selected, only orders from those countries will qualify for free shipping.

5. What happens if a customer’s order doesn’t meet the minimum order amount?
If a customer’s order does not meet the minimum order requirement for free shipping, they will be charged the regular shipping costs. You can specify and adjust these costs in the Shipping Methods settings.