What is best selling on Shopify?

What are some of the most profitable products sold on Shopify? What drives their demand and sales? Can those trends be harnessed to influence your e-commerce success? These are questions that retailer might wonder when building their Shopify e-commerce site.

According to a study by Shopify itself and reiterated by the Harvard Business Review, among the main challenges faced by online retailers is the identification and selection of trending and profitable products for their platform. This task becomes even more daunting considering the evolving market dynamics and customer preferences. A survey conducted by BigCommerce on online sellers in the USA revealed that almost half found it difficult to determine what to sell and struggle with inventory sourcing. This validates the legitimacy of the issue and the need for a comprehensive solution.

In this article, you will learn about the best-selling products on Shopify that have already carved out a space in the e-commerce sphere. By studying their business models, marketing strategies, and customer preferences, you will gain an in-depth understanding of what drives their sales. These insights will equip you with helpful strategies to enhance your own Shopify store.

Furthermore, we will provide an analysis of surveys done in the USA about selling strategies, what products tend to perform better, and how customer behavior patterns influence sales. As such, this data-backed research aims to provide valuable guidance for your e-commerce journey.

Key Definitions: Understanding Best Selling on Shopify

Shopify is a popular e-commerce platform that allows individuals and businesses to create online stores. It is designed with non-technical users in mind, providing complete solutions for selling products on the internet.
Best selling on Shopify refers to the most popular products or categories of products sold on this platform. Retailers often measure this in terms of sales volume, revenue generated, or units sold. This data helps businesses to identify trends, understand their customers’ preferences and tailor their marketing strategies.
E-commerce stands for electronic commerce and refers to the process of selling goods or services over the Internet. It’s the digital equivalent of traditional brick-and-mortar stores.

Unlocking the Success Stories: The Best Selling Products on Shopify

Exploring the Best Selling Items

Identifying the best-selling items on Shopify is a big leap towards establishing a successful e-commerce business. In the digitally saturated market, understanding what sells best can provide valuable insights to tailor your trading strategy. The highest selling products also provide an understanding of current consumer behaviors and preferences, keeping tab on which can be the golden key.

Apparel and clothing have always found precedence in online sales. With the advancement in technology and secure payment methods, consumers find it easier to purchase clothing items online. It’s not just the basic clothing items, but also niche segments like maternity wear and plus size clothing are turning over a tidy profit.

High Demand for Health and Beauty Products

Another strong contender in the hot-selling list on Shopify is health and beauty products. The global wellness wave and increasing awareness about self-care were already driving sales in this category. The pandemic only accelerated it, making it a must-have in almost all e-commerce sites. From organic toiletries to wellness products, the category embraces a wide spectrum of items.

The remarkable success of health and beauty products lies in smart and engaging online marketing strategies deployed. Influencer endorsements, attractive subscriptions, and easy return policies contribute significantly to the increasing popularity of these products.

Though clothing and health & beauty products are reigning on Shopify, the platform encompasses a vast range of items that are doing incredibly well. Some others worth mentioning are:

  • Home decor and furnishing items – With the protagonists of web-programs flaunting their exquisite home decor, netizens are becoming more inclined to embellish their spaces with quirky and artsy pieces. Online furnishing items are not restricted to just poster and showpieces, but they embrace a considerable array of products like lamps, wall hangings, kitchen and dining utensils, bed and bath items, and many more.
  • Gaming products – The gaming industry has a massive consumer base, and Shopify has successfully capitalized on this trend. From video games to gaming accessories, everything related to this category tends to go out of stock rapidly.
  • Stationery items – Adorable notepads, fancy pens, creatively designed bookmarks, planners, and scrapbook materials flooded the stationery markets. The enormous success of these articles can be attributed to the rising trend of personalizing workspaces.

Not every best-seller on Shopify has to match your business model or interests. However, learning from the successful sectors and picking cues from the market trends will surely help in carving your unique path in the e-commerce world.

Transforming Ideas into Profits: How Shopify Best-Sellers Lead the Market

Unearthing Hidden Gems: Pinpointing Profitable Niches

How can one stand out in the bustling marketplace of Shopify? This thought-provoking question rings in the minds of new eCommerce players. Understanding the most lucrative segments is arguably the secret to outsmarting competitors in Shopify. The rise of online shopping, especially after the pandemic, has resulted in a drastic surge for certain products, revealing profitable niches that were otherwise overlooked. Herein lies the key: strategically operating in these highly profitable, yet not overly competitive niches, one can carve out a strong presence while still maintaining healthy profit margins.

Deciphering the Dilemma: Identifying the Predicament

Despite locating a potentially lucrative niche, entrepreneurs encounter a particular quandary. The intricate balance between the scarcity of competition and the abundance of demand is what makes these niches so enticing. However, piercing through these market segments could be a daunting task owing to the lack of sufficient data on consumer intention, competition, and the daunting task of product sourcing. Aspiring eCommerce mavens must decipher the subtle clues, and shear through the seemingly overwhelming noise to identify authentic signals that indicate a profitable niche.

Mastering the Game: Successful Strategies at Play

Several Shopify store owners have managed to unearth these hidden gems and tap into their potential, illustrating these strategies in action. For instance, take the rise of the ‘sustainable living’ market segment, a niche that has exploded in popularity, yet its potential is only now being fully realized. Store owners focusing on eco-friendly products, like reusable grocery bags and metal straws, have managed to carve out their own unique space in this segment. Another example is the blossoming ‘work from home’ niche. With the recent pandemic forcing many into their homes, products aiding remote working have witnessed a notable surge. Shopify store owners who pivoted their stores to cater to this sudden influx in demand, selling items like ergonomic chairs or productive desk setups, have reaped handsomely. These instances demonstrate the potential rewards of understanding and leveraging the most lucrative niches on Shopify. Translating these opportunities into success depends crucially on strategic planning and a deep understanding of the target market.

Shopify Superstars: An Inside Look at What’s Best Selling in the Online Marketplace

Thought-Provoking Inquiries

What would you wager is more coveted by eCommerce customers on Shopify, vintage turntables or ultra-modern, fashionable trainers? Data shows that both niches have a thriving market. Vintage aesthetic has experienced a resurgence in the last few years, boosting sales for vintage turntables. On the other hand, stylish trainers tap into the strong fitness and fashion trends that are prevalent today. So, it’s not as straightforward as one might initially suppose. However, overall the best sellers on Shopify consistently share certain traits. These include high-quality products, clever marketing strategies, staying current with emerging trends, and excellent customer service.

Decoding the Complexity

The clandestine aspect for merchants is understanding exactly what makes a product high-performing. It’s not just about what’s trendy or has the traditional appeal. It revolves around a mix of factors including product quality, effective marketing, and market demand. The primary challenge for many merchants is deciphering how to strike that balance. Product quality emphasizes the tangible and functional aspects of the product that appeal to the customer. Effective marketing, on the other hand, is all about how well you manage to position your product in the customer’s mind and how well you reach your target audience. Lastly, market demand is about the mood of the customers, their preferences, and what they are willing to spend their money on.

Effective Best Practices

Let’s delve into some of the best practices that successful Shopify merchants have employed. For instance, consider the case of a Shopify store that specializes in selling vintage turntables. To target their niche of customers that are passionate about retro music gadgets, the store not only focuses on selling top-notch turntables but also provides informative blogs and YouTube tutorials on restoring and using vintage turntables. They also actively engage with their Instagram followers and have even started a Spotify playlist for their community.

On the other end of the spectrum, a Shopify store selling trendy trainers primarily targets a younger, fitness-conscious demographic. By using social media influencers who endorse their products and hosting virtual fitness challenges, this store successfully caters to its market. In addition to ensuring their trainers are convenient, stylish, and durable, they also employ smart strategies like limited-time offers, free shipping, and easy returns to appeal to their customer’s preferences. Thus, understanding their market, creating an engaging purchase experience and capitalizing on successful marketing avenues are major factors to their success. So, instead of wondering whether to sell turntables or trainers, focus on fitting into your customers’ needs, lifestyle and interests.


Have you ever considered what drives consumer enthusiasm in the realm of e-commerce? The answer, rather astonishingly, lies in the scope of online business platforms like Shopify. These platforms not only facilitate seamless transactions but also takes the pulse of market trends. In summary, the best-selling items on Shopify are but a reflection of what consumers require at any given point. Be it fashion, beauty products, home decor or tech gadgets, the spectrum is broad, vivid, and dynamic.

If you’ve largely enjoyed our insightful narrative so far, why not take the next step to enhance your understanding of online selling? By subscribing to our blog, you will gain access to a treasure trove of well-researched articles, real-time market reports, useful tips and a whole lot more. Stay abreast of the most lucrative opportunities and make the most of your online business. Moreover, you can look forward to exciting new segments we’ve lined up for you!

We surely don’t want you to miss out on the intriguing releases we’ve been working on. They promise to be insightful, enriched with data, and comprehensive enough to inspire your next business strategy. We are thoroughly invested in keeping you informed and updated on the best market practices and the current movers and shakers on Shopify. So, keep your eyes peeled for our upcoming releases where we unravel more mysteries of the online selling universe on Shopify. Remember, the impact of knowledge is cumulative and we assure you that every new reveal will be rewarding!


1. What types of products are best selling on Shopify?
Most successful Shopify sellers have found products that cater to a specific niche, such as fitness, home decor, or fashion. Higher-priced, quality items tend to perform well due to Shopify’s user demographic who are willing to pay for unique, quality products.

2. Can you provide some examples of best selling products on Shopify?
Products that generally do well on Shopify include beauty and health products, jewelry, clothing and apparel, home accessories, and tech gadgets. However, keep in mind that the success of the product also depends on effective marketing strategies and knowing your target audience well.

3. What tactics can I use to boost my product sales on Shopify?
Effective ways to boost salesinclude targeted marketing, competitive pricing, excellent customer service, and offering high-quality products. Business partnership and influencer marketing can also help you reach a wider audience and increase product visibility.

4. What tools does Shopify provide to help sellers?
Shopify provides a plethora of tools to help sellers, such as customer retention tools, analytics, integrations for marketing efforts, inventory management, SEO tools, and many others. These tools are designed to help sellers optimize their sales and operations.

5. How can I identify potential best selling products for my Shopify store?
Product research is key, and Shopify provides access to comprehensive analytics to help sellers understand their audience better. Also, examining trends, competitor analysis, and understanding customer needs in your chosen niche can provide indicators of potential best-selling products.