How do I create a digital product in WooCommerce?

Have you considered the potential of selling digital products on your WooCommerce site? Are you aware of the necessary steps to effectively launch these products? Do you know the common hurdles that merchants often encounter when attempting to add and sell digital goods? This article seeks to provide comprehensive answers to those pertinent questions, and will guide you through the process of creating a digital product on your WooCommerce platform.

Various authoritative outlets, including Entrepreneur Magazine and WooCommerce’s own blog, acknowledge the initial complexities and occasional difficulties associated with setting up digital products on WooCommerce. Challenges like product configuration, digital file security, and accurate tax calculation could pose as significant problems. Recently conducted surveys in the USA reveal that WooCommerce users often experience issues around these areas, reinforcing the necessity for a melting pot guide to efficiently navigate such issues. This forms the motivation for this article; our aim is to formulate a practical solution to help WooCommerce users create and manage their digital products smoothly.

In this article, you will learn the A-Z of creating a digital product in WooCommerce. We will guide you on how to add your digital product, how to manage your digital downloads, setting up digital product descriptions, and ensuring that your digital files are safe and secure. The article will cover troubleshooting tips, and best practices to ensure your digital products are displayed correctly to your customers.

From understanding the essence of digital products to the intricacies tied to their creation and management, this article aims to simplify the process. So, whether you are a beginner or seasoned WooCommerce user, this article serves as a walkthrough that will adequately equip you with relevant knowledge to successfully create and manage digital products in WooCommerce.

How do I create a digital product in WooCommerce?

Definitions and Basics of Creating Digital Products in WooCommerce

In order to understand how to create digital products in WooCommerce, it’s important to first define key terminologies.
WooCommerce is a free, open-source, and customizable eCommerce platform built on WordPress. It’s designed for small to large-sized online merchants and allows you to sell both physical and digital goods, like e-books, software, or digital courses.
A Digital Product is a non-tangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. Creating a digital product in WooCommerce involves steps like creating a new product, setting it as a digital (downloadable) product, filling in the needed details, and finally publishing it on your WooCommerce store.

Unveiling the Secrets of Successful WooCommerce Digital Product Creation

Selecting the Right Type of Digital Product

Digital products come in various forms, such as eBooks, photography, music, designs, tutorials, or software. Therefore, the first step in creating a digital product on WooCommerce is to determine what you want to sell. It’s crucial to choose a product that not only matches your skills and interests but also has a sufficient market demand. After that, focus on its creation. This can involve writing an eBook, creating music or software, etc, until the product is ready for selling.

For instance, if you are a skilled graphic designer, creating and selling designs could be a potentially lucrative business. Another example could be if you’re a seasoned marketing expert, offering an eBook or an online course could be your feasible digital product.

Setting Up Your Digital Product on WooCommerce

Once you have your digital product ready, you must set it up on WooCommerce. Start by adding a new product from your WordPress admin area. Under “Product Data,” select “Virtual” and “Downloadable.” You can then add your product title, description, and image.

Next, you’ll need to add your digital product’s files. Under “Downloadable Files,” click “Add File,” enter a file name, and paste in a file URL or click “Choose file” to upload your product directly. You can also limit the number of times customers can download your product and set an expiry date for downloads.

WooCommerce is flexible and user-friendly, so it’s easy to follow these steps. However, if you’re facing problems, there are various online resources and forums you can use to get assistance.

  • Ensure that your product is ready for selling.
  • Add a new product and select “Virtual” and “Downloadable” under “Product Data.”
  • Add your product’s files under “Downloadable Files.”
  • Set limitations to the downloads if necessary.
  • Always verify the information entered before publishing.

Pricing and Marketing Your Digital Product

Setting a suitable price for your digital product can be quite tricky. It’s crucial to study your competition, know your target audience, and consider the quality and uniqueness of your product before setting a price. Remember that too high might result in fewer sales, while too low might undervalue your work.

Once pricing is done, turn your attention towards marketing your product. Here, utilizing emailing lists, SEO, PPC advertising, and social media can work wonders in catching your target audience’s attention. Keep in mind that the key to successful sales lies in a good marketing strategy, regardless of how good your product might be.

Digitalize Your Genius: Master Steps for Creating Digital Products in WooCommerce

Are You Maximizing Your E-commerce Store’s Potential?

Before delving into the ‘how’, it’s essential to consider the ‘why’. Why should you venture into creating digital products on WooCommerce? The answer might be more profound than you think. Millions of entrepreneurs have procured considerable success and a stable income through digital products. From eBooks, podcasts, to a slew of software, the possibilities are infinite. As online marketplaces continue to flourish globally, WooCommerce has taken the reins in providing an efficient, secure, and reliable platform for selling digital goods.

The Problem: Lack of Knowledge and Tools

However, despite the plethora of opportunities, many entrepreneurs hesitate to enter the world of digital products. The primary reason is not the lack of idea or a potential marketplace but the perceived complexity behind its creation and sale. Another significant issue is the lack of reliable tools for beginners who wish to tackle this endeavor. Product delivery, digital rights management, customer data privacy, and potential glitches are some other issues that deter entrepreneurs from selling digital products.

Creating Digital Products: A Step by Step Guide

There’s no need to fret as creating, managing, and selling digital products on WooCommerce doesn’t require any technical wizardry. You need to follow a process that starts with adding the product. Go to ‘Products’, click ‘Add New’, and you’re on your way. Make sure you click on ‘Virtual’ under ‘Product Data’. Fill in the title, description, prices and other relevant data of your product. If you want to add downloadable content, check the ‘Downloadable’ box and upload your file.

Once you’re done, optimize the product. A well-researched product description, catchy title, and high-quality images go a long way in attracting and converting potential customers. Polishing the product page should be a top priority before your digital product goes live.

To manage and deliver your product, you should make use of several tools and plugins available for WooCommerce. For starters, the WooCommerce Software Add-on can assist you in managing and selling your digital product. To protect digital rights, there are several plugins like WooCommerce Protected Categories and the WooCommerce Memberships Plugin. These allow you to restrict unauthorized access and keep your digital content safe. To ensure the best possible customer experience, use a reliable hosting provider that guarantees uptime and fast speeds. Also, provide immediate customer support for dealing with potential issues and glitches.

Offer your customers a variety of payment options so they can choose their preferred method. Ensure all transactions are secure and that customer data is protected. Remember that customers expect prompt delivery of the product once purchased. Implementing a reliable, automatic delivery system is therefore paramount. Several plugins on WooCommerce can assist you with that as well, ensuring a smooth and hassle-free purchase process.

By following these best practices, you can overcome the hurdles often associated with creating and selling digital products. While it might seem formidable initially, with thorough research and a learning mindset, you can digitalize your genius and harness the power of WooCommerce, turning your e-commerce store into a thriving, profitable venture.

Unchain your eCommerce Potential: Ingenious Ways to formulate a digital product in WooCommerce

Is Your Digital Product Strategy Catering All Your eCommerce Aspirations?

In this ever-advancing digital era, every business is paying heed to transition towards the digital format of selling products but are they utilizing their potential to the maximum? The real challenge prevails in devising a digital product strategy that enhances your WooCommerce store performance. It’s more than just about creating a product and putting it up for sale. You need to be insightful about what exactly your consumers are searching for, identify a problem that they want to solve, and then present your digital product in such a way that it meets these requirements seamlessly. Moreover, continuous optimization is key to sustainability. Your strategy does not end at the launch of your product, instead it lays the foundation of its successful journey.

Facing The E-commerce Hurdles Head On

One of the core problems in this domain is the lack of proper guidance and concrete knowledge on how to formulate an effective digital product strategy. Often, businesses face difficulties in condensing their visions into a digital format. There is also the fear of the unknown since the digital product market is an entirely different ballgame compared to physical products. Businesses often struggle in figuring out how to price their digital products appropriately and how to market them effectively. These problems, if not dealt with, can render a digital product obsolete even before its launch. Overcoming these problems requires a combination of strategic planning, customer awareness and data-driven decision making.

Master the Craft with Perfect Strategy

Several successful WooCommerce store owners have figured out a way to leverage these challenges into opportunities. For instance, they have implemented systems that allow them to discover untapped consumer needs through user analytics and have then created digital products to address these needs. They religiously rely on data to drive their actions, using it both to analyze the current market trends and to forecast future trajectories. A classic example is the rise of online courses and webinars – consumers were seeking accessible ways to learn and businesses provided them with the needed digital platform. Digital products such as these not only solve a tangible problem but also provide endless scalability and low overhead. Finally, successful businesses ensure that their digital products are not static. They keep updating, refining, and expanding their digital products based on user feedback and market requirements, hence ensuring that their digital products are always relevant and desirable.


As we conclude, we ask ourselves: how versatile is WooCommerce really? The ability to create a digital product could change the way you do business completely. Just imagine the myriad opportunities that could arise from this feature- the idea alone sparks intense excitement. Through the step-by-step guide above, creating and selling your digital product is now within your grasp. Now, it’s all down to your creativity and leadership to make the most out of this platform to enhance your business. Remember, the power is now in your hands.

Engagement and growth have always been at the core of our blog, and we wouldn’t be here without followers like you. We warmly welcome you to join our community, follow our blog and embark on this e-commerce journey with us. We promise to keep bringing you the freshest tips, innovative solutions and up-to-date information on WooCommerce. By following us, you’re signing up to become an e-commerce expert yourself!

The ever-changing digital world keeps us on our toes, and the next exciting update could be just around the corner. With new releases expected, the scope for what can be attained through WooCommerce will keep evolving. Fresh knowledge is always coming, and we can’t wait to share it with you. By joining us, you’ll always be the first to know about these updates. In this digital era, staying ahead is the key, and through us, you’ll always be at the forefront.



What is a digital product in WooCommerce?

A digital product in WooCommerce is any non-physical item that can be sold and delivered online. These include ebooks, music files, software applications, courses, or images.

How do I add a new digital product in WooCommerce?

To add a new digital product, navigate to the Products section in WooCommerce and click on ‘Add New’. Here you can enter the title, description, and price, and ensure the ‘Virtual’ and ‘Downloadable’ boxes are checked.

What details needs to be filled for digital products?

Typically you will need to input the title, description, price, and SKU for each digital product. You’ll also need to upload the downloadable file and set its download limit and expiry date if applicable.

Can I sell both digital and physical products on my WooCommerce store?

Yes, with WooCommerce you can sell both physical and digital products. You can easily specify the type of product when adding or editing a product.

What do I need to consider for shipping configurations with digital products?

Unlike physical products, digital products do not require shipping. Therefore, ensure that the ‘Virtual’ box is checked when creating the product to disable shipping settings.

Where can I sell custom templates?

Have you ever created a custom template and pondered about monetizing your talent? Ever wondered where you can sell your custom templates? Do you contemplate whether there is a market or not for your designs? This is an issue faced by many creative designers who desire to turn their passion into a source of income.

According to the New York Times and TechCrunch, many talented designers struggle with finding the right platform to sell their custom templates. Despite creating quality and unique templates, selling them becomes an issue owing to a lack of knowledge about credible platforms. A proposal to counter this challenge is justified by a recent survey in the U.S. showing that many designers lack in-depth knowledge about market mediums for their custom templates.

In this article, you will learn about various platforms where you can sell your custom templates, as well as tips to successfully position your products in the market. We will reveal key strategies to attract potential buyers, and share some insights into maximizing your earning potential, providing you with real-life success stories that will inspire you to get started.

You will also get informed about the market trends, essential tools for designing templates, and gain knowledge about the legal aspects of selling templates. This article will not only provide a roadmap for selling your templates but will also crown you with necessary marketing strategies enabling you to flourish in this sector.

Where can I sell custom templates?

Understanding Key Definitions Related to Custom Templates

Custom Templates are uniquely designed digital layouts that individuals or businesses can use for various purposes, such as websites, presentations, brochures, or newsletters. It allows users to maintain consistency in their branding and save time on design.

Selling Custom Templates is a business model where designers create and sell these templates to clients.

Platforms for Selling Custom Templates are numerous and include online marketplaces like Etsy, ThemeForest, or Creative Market. These platforms have tools that allow creators to upload, manage, and sell their custom templates to a broad audience globally.

Remember, achieving success in selling custom templates heavily relies on the quality of your design, understanding the market demands, and leveraging the right platform.

Unlock Potential Profits: Top Marketplaces for Selling Your Custom Templates

Popular Platforms for Selling Custom Templates

In the digital market, numerous platforms allow individuals to monetize their creativity by selling custom templates. Websites such as Etsy, Creative Market, and ThemeForest are some of the prominent ones catering specifically to a global audience of graphic designers and digital artists. These platforms offer an easy-to-navigate interface and a secure selling procedure that makes your business transactions relatively stress-free.

Etsy, initially popular for handmade goods, also features a significant market for downloadable artistic resources. Its user-friendly interface and extensive community following make it an ideal place to kick-off your template selling business. Creative Market, on the other hand, mainly appeals to graphic designers. It provides an impressive showcase for templates such as fonts, graphics, themes, and more. Another commonly-used platform is ThemeForest, which hosts a variety of website themes and templates, particularly useful for web developers.

Optimizing Sales and Profits

Making a profit from selling custom templates takes more than just a creative design. It requires strategic planning and proper positioning of your product in the vast digital market. Understanding your competition, using appropriate keywords in your product description, and setting competitive prices are essential for increasing your sales volume. Providing quality customer service, including quick responses to inquiries and after-sales service, can also significantly enhance your reputation as a seller.

  • Etsy provides visibility to creative template sellers due to its massive user base. However, due to the numerous categories of products available, getting your templates noticed mandates an effective SEO strategy.
  • For designers looking to target professionals, Creative Market is the ideal platform. Their tight-knit community of designers provides a supportive environment where one can receive constructive feedback.
  • ThemeForest focuses mainly on website templates, making it suitable for freelance web developers or agencies. With a high-traffic website, a well-designed and coded template can bring in substantial income.

Among these platforms, picking up the one that aligns best with your portfolio and target customers is paramount. These effective platforms all serve different target audiences, so understanding your target market will significantly boost your chances of success. Remember, providing quality and offering unique designs will always keep you ahead in this competitive arena. Keep refining your skills and unleashing your creativity, and the right platform can be your stairway to making a living from what you love most.

Boost Your Creativity Into Cash: How To Sell Custom Templates Effectively

Is Your Potential Wealth In Custom Templates Untapped?

With a dynamic digital ecosystem, there’s a constant demand for unique and customized designs to revamp websites, social media profiles, and business portfolios. Custom templates are filling this gap effectively. However, the monetization of these templates is an art that’s yet to be mastered by many. The key driving force in successfully selling custom templates is to fully comprehend the value of your product and how it can enhance the user’s work or personal brand. As a creator, you need to understand the market needs, positioning your product in a way that it fulfills the customer’s needs while ensuring it corresponds with the latest design trends. A blend of astute marketing and customer-oriented approach will put the ball in your court and drive your sales upward.

Overcoming The Challenge of Monetizing Custom Templates

First off, dealing with the main issue at hand – how to trump the challenges of monetizing custom templates. Undoubtedly, the market can seem saturated, but only those who crack the code student surviving in this highly competitive space will win. One crucial aspect in this scenario is setting an appropriate price for your templates that balances getting compensated for your efforts and appealing to potential buyers. When pricing your work, several factors come into the picture including the time invested in creating the template, the complexity of your design, and prices set by your competitors. Remember, ultimately, the price should align with the value it brings to your customer. Another obstacle to navigate is copyright issues. Enforcing exclusivity for your templates can be challenging, especially in the virtual landscape that we operate. It’s paramount to protect your works through appropriate copyrights, licensing, and contracts.

Best Practices To Successfully Sell Custom Templates

Looking to make a significant impact in the custom template market? Let’s dive into some tried and tested strategies that can accelerate your success. For starters, focus on a specific niche when creating your templates. Whether it’s business presentations, wedding invitations, or blog page designs, choosing a niche can help you build a strong portfolio that attracts a specific target audience. It’s also recommended to leverage multiple platforms to sell your custom templates. Exploring online marketplaces such as Etsy, Creative Market, or ThemeForest can provide exposure to a large number of potential buyers. Make sure your product listings are detailed and visually engaging to captivate your audience’s attention. Building a personal website as a portfolio can additionally boost your market visibility. To expand your reach further, consider strategic collaborations with influencers or industry thought leaders. This can introduce your templates to new audiences and potentially increase your customer base. Lastly, continuously upgrade and innovate your templates aligning with the dominantly trending styles to stay relevant.

Turn Designs Into Dollars: Guide To Selling Custom Templates On The Internet

Challenging the Market Status Quo

Is the custom template market becoming too saturated, too generic? The key idea to navigate this increasingly challenging terrain lies in creating a distinct niche for your unique creations. Custom template design is an avenue where individual creativity and innovative thinking can reign supreme; it is far from one-size-fits-all. To standout in this crowded market, a keen understanding of your target demographic, an unyielding commitment to quality, and the foresight to anticipate future design trends are essential. The market endures an influx of creators, increasing competition, and diluting originality. However, by developing attractive, user-friendly templates with a unique selling proposition, the balance of power can be tilted in your favor.

Addressing the Elephant in the Room

Despite the enthusiasm and the seemingly limitless opportunities, the main problem lies with a saturated market. With the ease of access to online platforms and design tools, the market has gradually become crowded, leading to stiff competition. A common mistake that sellers make is attempting to emulate popular designs from established creators, leading to a sea of replicas and reducing the overall value for buyers. The lack of uniqueness and individuality amongst designs has made standing out a daunting task for aspiring sellers. Adding to the dilemma is the fight for visibility in popular marketplaces and online platforms where hundreds of thousands of templates are vying for attention.

Successful Strategies in Custom Template Selling

The varied landscape of the custom template market, however challenging, is not without its success stories. A noteworthy example is a group of designers who carved out a niche in the educational sector. Instead of catering to the broad demands of the commercial segment, they focused on creating unique, user-friendly, and engaging templates for educational presentations. Their templates quickly gained popularity amongst educators and students alike, creating a thriving business in a relatively underserved market segment.

Another success story comes from a seller who decided to focus on minimalistic designs. Recognizing the growing trend towards minimalism in design, especially amongst millennial consumers, they rolled out a series of aesthetically pleasing, simple yet functional templates. By maintaining focus on their target audience’s needs, they were able to distance themselves from the commonplace, complex designs flooding the market.

These examples serve as illustrations that despite a saturated market, innovation, understanding your target audience, and creating something unique can lead to a splash in the sea of custom templates.


Have you ever considered the potential profitability of your unique designs and templates? The possibility of transforming a creative hobby into a robust market of buyers could be at your fingertips. It’s not just about unearthing a new source of additional income, but it’s giving your creations a wider audience to appreciate and utilize them. With digital marketplaces proliferating globally, reaching larger demographics has never been easier. Devote time and energy into perfecting your work, understanding the market, and advertising your products to potential customers.

We hope that you have found this article insightful and it provokes you to explore the potential in selling your custom templates online. We encourage you to remain updated by following this blog, to learn more about the dynamics of online selling, digital marketing, and further enhancing your design skills. We realize that consistency and quality are key elements in making your venture successful and are committed to providing you with the latest insights and tips to help you out.

And the journey doesn’t stop here. Our team is continuously working to provide current and future designers with the most relevant and helpful information. We urge you to remain excited and anticipate the upcoming releases that we have. We’re working on a whole new batch of articles and eye-opening content that would definitely catalyze your voyage in the digital marketplace. So, keep pushing and polishing that design flair of yours. It might just become the next big thing in the digital world!


1. What are some online platforms where I can sell custom templates?
You can sell your custom templates on various digital marketplaces such as Etsy, Creative Market, GraphicRiver, or ThemeForest. Each platform has its benefits and may cater to a specific customer base, allowing you to reach a wide range of individuals looking for particular types of templates.

2. How do I price my custom templates?
Pricing your templates depends on the complexity of the design and the value you perceive it provides to the end-user. It’s essential to research similar products on the marketplace to get an idea of a competitive price range.

3. What types of custom templates are popular to sell?
The popularity depends on the demand in various industries. However, resume templates, website themes, business card designs, presentation templates, and wedding invitation designs are some categories that often see high demand.

4. Can I sell the same template to different buyers?
Yes, given that you’re selling non-exclusive rights to use your templates. This means the same template can be bought and used by multiple individuals or companies, but under agreed terms of use.

5. How can I promote my custom templates?
Social media platforms, blogs, and email newsletters are effective ways to promote your products. You can also use Search Engine Optimization (SEO) to make your templates more visible in general online searches.