What percentage of websites use WooCommerce?

What is the market share of WooCommerce in the eCommerce industry? How large is its user base? Is WooCommerce a vital part of the internet? It is no secret that the popularity of WooCommerce has skyrocketed over the years, considering the ease it offers in creating an online store. With WooCommerce, enterprises and business owners can seamlessly sell anything, from digital products, subscriptions, appointments, and even take bookings.

However, determining the exact percentage of websites that use WooCommerce is a complex endeavor due to a lack of exact statistics. According to BuiltWith, a leading website technology profiler, WooCommerce holds 28% of the eCommerce market share. Conversely, Datanyze, another authoritative source, puts WooCommerce usage at approximately 22.03% of all websites in the eCommerce category. This discrepancy brings a challenge in presenting accurate figures. Nevertheless, several surveys conducted in the USA attest to the growing influence of WooCommerce. The need to provide accurate and up-to-date figures forms the impetus for this proposal.

In this article you will learn about the role WooCommerce plays in today’s online business landscape. This exploration seeks to provide a more comprehensive picture of its market share, based on varying figures, trends, and data from authoritative sources. The central focus will be on WooCommerce’s growth, its impact on eCommerce, and the factors contributing to its popularity among users.

Further, the article will delve into the discrepancies between various sources and present plausible explanations, pulling from insights and surveys significant to the US market. Moreover, it aims to enlighten readers on WooCommerce’s market orientation and the implications this has for the future of eCommerce.

What percentage of websites use WooCommerce?

Definitions and Meanings of WooCommerce Usage in Websites

WooCommerce is a popular tool that allows businesses to run online stores directly from their websites. It is an open-source e-commerce plugin, custom built to integrate seamlessly with WordPress, the world’s leading website creation tool.
A website is a collection of publicly accessible, interlinked web pages that share a single domain name. Websites can be created and maintained by an individual, group, business, or organization to serve a variety of purposes.

The percentage of websites using WooCommerce refers to the proportion of total existing websites that have actively incorporated this e-commerce tool. As of now, around 28.24% of all online stores run on WooCommerce. Considering the total number of websites globally, it stands approximately at 3.3%. These figures indicate the significant role WooCommerce plays in the e-commerce industry.

Unmasking the Popularity: How WooCommerce Dominates the Website Ecosystem

A Closer Look at WooCommerce Usage Statistics

WooCommerce, a WordPress plugin that enables website owners to build their E-commerce platform, dominates a significant portion of the global E-commerce market. As per Builtwith statistics, among the entire web, 7% of websites use WooCommerce, which means over 3.8 million active websites are powered by this widely utilized E-commerce plugin. Just in the United States, around 22% of the top million websites use WooCommerce. These significant numbers justify why this WordPress plugin claims a significant market share in the online website ecosystem.

What makes WooCommerce so popular? The answer lies in its versatility, cost-effectiveness, and user-friendly interface. Above all, WooCommerce offers the freedom to customize your store to any extent, which helps businesses build tailor-made E-commerce platforms that fit perfectly to their needs.

The Unavoidable Presence of WooCommerce in the Digital Marketplace

WooCommerce not only facilitates website development but also comes packed with robust features that help businesses manage their online shops seamlessly. This attribute contributes to its widespread popularity among small and medium-scale enterprises as well as large corporations. WooCommerce indeed offers an array of extensions and themes, which users can utilize to create a highly-functional E-commerce site without needing extensive technical knowledge.

The scope of WooCommerce extends beyond basic online retail and foray into bookings, memberships, subscriptions, and even content distribution, which are lucrative business models in the age of digital transformation.

  • Bookings: WooCommerce allows service providers such as hotels, medical clinics, and consultancy service providers to manage appointments and bookings directly from their stores.
  • Memberships: With WooCommerce, businesses can create and manage exclusive club memberships offering premium products, services, or content.
  • Subscriptions: For businesses running on a subscription model, WooCommerce enables them to sell products or services on weekly, monthly, or yearly renewals. Users can also provide free trial periods to their customers.
  • Content Distribution: Businesses such as online course providers can sell their digital content—books, tutorials, music, and more effortlessly with WooCommerce.

The versatility of WooCommerce in handling various business models enables it to mark a notable presence in the website ecosystem. With high usability and versatility, WooCommerce has truly reshaped the landscape of the online marketplace by providing businesses with a platform to create a fully-featured store without much complexity. Its success and popularity reflect in the impressive number of active websites that it powers, undoubtedly contributing to WooCommerce’s reign in the E-commerce world. Given the current trend, it’s safe to predict that the dominance of WooCommerce will persist in the foreseeable future.

WooCommerce Power: Analyzing its Growth and Adoption across the Web

WooCommerce and Its Astronomical Growth

When considering the percentage of e-commerce websites built on different platforms, has it ever occurred to you how WooCommerce has firmly established its presence? One would be astonished to hear that WooCommerce currently powers around 30% of all online stores, capturing substantial parts of the online market. This percentage amounts to millions of websites globally, indicating a spectacular growth trajectory and widespread adoption. Its continual growth can be attributed to the critical benefits it offers. WooCommerce provides extreme versatility coupled with user-friendly interfaces, making it highly performant and customizable. Furthermore, this pioneering platform shines in utmost security, ensuring the safe and secure transactions that online consumers demand.

Addressing The Significant Core Issue

Despite WooCommerce’s impressive stats, it’s essential to address an underlying concern that could pose hurdles in its forward march. The primary issue lies in the learning curve and technical acumen required for using WooCommerce. Given it’s structurally complex, novice users may find it initially intimidating, unlike other turnkey solutions. Primarily due to its WordPress base, which inherently is technical, WooCommerce requires users to have a fair understanding of WordPress before they can exploit its rich features effectively. Thus, the complexity could deter the non-tech savvy users from adopting WooCommerce, despite its multitude of attractive features and versatility.

Emulating Success Stories

In the face of the mentioned challenges, there are still ample examples of best practices proving WooCommerce as a viable option for many. One such example would be the renowned brand – Porter & York, a premium fresh meat provider, that uses WooCommerce. They have fully utilized the platform’s capabilities to provide a flawless, rich, and seamless online shopping experience. Another excellent example would be Airstream, a popular travel trailer and touring coach company. They have employed WooCommerce to integrate an efficient parts ordering system, providing a seamless customer service experience. These examples reflect the potential and varied applications that WooCommerce offers, cementing its position as a top choice amongst e-commerce platforms.

Behind the Stats: Unraveling the Reasons for WooCommerce’s Pervasive Presence

Exploring the Dominance of WooCommerce in Digital Commerce

Why is WooCommerce dominating the digital commerce landscape? The answer to this critical query lies primarily in its adaptability and user-friendly nature. As per geographed studies by BuiltWith, WooCommerce holds a significant share of 29% of the global eCommerce website market. From small businesses to large e-commerce giants, everyone seems to choose WooCommerce for their digital storefront. The ease of use and customization options that WooCommerce propose are unparalleled. Moreover, the fact that it is built on WordPress, which powers 39% of the web, underpins its popularity. This base provides a familiar and intuitive interface for users which, combined with WooCommerce’s out-of-the-box functionality, makes it an irresistible choice.

Addressing the WooCommerce Conundrum

However, the widespread adoption of WooCommerce does not come without its set of challenges. One fundamental issue with WooCommerce is the query load it places on the websites. Given its distinct database architecture which stores order data across several tables, the more products and orders a store has, the more likely there are to be performance issues. This often leads to slower site speeds, affecting the user experience and potentially lowering conversion rates. Moreover, WooCommerce operates on a freemium model which, while advantageous to smaller businesses, can lead to unexpected costs as businesses grow and require more advanced features.

Success Through Upgraded Strategies

Despite the challenges, numerous successful examples showcase how businesses can optimize WooCommerce to their advantage. An instance of this is the clothing brand Astra, which built a blend of tailored, unique experience for their customers using WooCommerce. They interweaved storytelling throughout their website, sharing the production process, and educating customers about the quality of their products. Another successful instance is thetoollocker.com, an online tool store for construction and building materials. They demonstrated how with immaculate category structure and quick product search, WooCommerce-powered websites can offer seamless user navigation, inherently increasing their online sales. These examples show how, if utilized correctly, WooCommerce can be an instrumental platform in carving a successful digital commerce experience.


Isn’t it remarkable to think about the vast digital landscape that powers our online shopping? Almost a quarter of all e-commerce websites across the globe are powered using WooCommerce. WooCommerce is not merely a tool; it’s a powerful e-commerce solution owned by every third online shop in the world. An impressive fact that tends to be a testament to its inherent efficiency and robust functionality. Its popularity mainly hails from its versatile nature, allowing for high levels of customization and integration with an array of business needs and models in various industries.

We hope our ongoing exploration into the fascinating world of e-commerce has been both enlightening and engaging for you. Having covered the topic of WooCommerce usage within the e-commerce sector, we anticipate that you will join us in our journey further. Our team is dedicated to providing valuable insights into aspects of the digital environment that shapes our modern world. It’s a dynamic, thriving sector that continues to evolve, and we’re here to track and report on these changes every step of the way. Be sure to stay connected to ensure you don’t miss out on our distinctive point of view.

Although this journey has started with the power and prevalence of WooCommerce, rest assured, our exploration does not stop here. Every story is part of a larger narrative, and there are many more parts yet to unfold. What about other e-commerce platforms? What challenges and potential pitfall do they pose? How can businesses ensure they’re making the most out of their chosen e-commerce solution? These topics and many more are in our exploration pipeline. Keep following our blog to stay informed and enlightened as we delve deeper into the intricate layers of the e-commerce universe. Let’s continue to explore the future together, one byte at a time.


1. What is WooCommerce and why is it used?

WooCommerce is a free, open-source e-commerce plugin for WordPress, used to build and manage online stores. With comprehensive features and high customization, it makes selling products online easy, making it popular among small to large-sized online merchants.

2. What percentage of websites currently use WooCommerce?

As of 2021, approximately 29% of all online stores run on WooCommerce. This market dominance reflects its ease-of-use, versatility, and robust community of users and developers.

3. Why is WooCommerce a popular choice for businesses?

WooCommerce allows businesses to stay in complete control of their online store, with the ability to expand features and functionality as they grow. As it is based on WordPress, it benefits from the WordPress advantages such as ease of use, and vast selection of themes and plugins.

4. Are there any alternatives to WooCommerce?

Yes, there are many alternatives to WooCommerce such as Shopify, Magento, and BigCommerce. Each platform has its strengths and weaknesses, but WooCommerce has remained popular for its flexibility and control.

5. How does the percentage of WooCommerce usage compare to other e-commerce platforms?

With over 28% market share, WooCommerce leads the way among e-commerce platforms. Its closest competitors, Shopify and Magento, hold 18% and 13% of the market respectively.