How to create dynamic page in Magento 2?

How do you create dynamic pages in Magento 2? What are the advantages of using dynamic pages? Can these pages significantly enhance your e-commerce experience? The utilization of dynamic pages in Magento 2 is a critical aspect of modern e-commerce website design. Yet, many users struggle with setting them up, thus underscoring the need for comprehensive information in this area.

A recent report by Forrester claims that approximately 68% of online shopping carts are abandoned due to difficulty in navigating the site, a problem likely tied to inadequate use of static and dynamic pages. While a study released by Baymard Institute discovered over 50% of e-commerce professionals identify a lack of technical knowledge as a major challenge in improving user experience. In this spotlight, the concept of dynamic page creation in Magento 2 becomes crucial, key to enhancing user engagement, lowering cart abandonment rates, and ultimately driving sales. A practical solution would involve the initiation of step-by-step guides and tutorials, hence minimizing the identified knowledge gap. Survey insights acquired across the USA also confirm the pressing need for this learning material as Magento 2 has been identified as a tool of choice for many online business owners.

In this article, you will learn about the necessary steps to create a dynamic page in Magento 2. The detailed explanation will cater to beginners, experienced developers, and digital marketers. We will address the intricacies of the page set up, coding practices, and tips to optimize the dynamic pages for improved functionality and user engagement.

This article has been designed considering your needs and questions on the subject matter. With a realistic approach, it aims to equip you with practical knowledge that you can immediately implement on your own Magento 2 sites regardless of your skill level. The tutorial contained in this piece is backed by expert insight and will remain easily accessible for your current and future learning needs.

How to create dynamic page in Magento 2?

Defining Dynamic Page Creation in Magento 2

Magento 2 is a popular e-commerce platform. One of its striking features is the ability to create ‘dynamic pages’. In simple terms, a dynamic page is created on the fly, based on user interactions or specific conditions. Instead of being static and constant, these pages modify their content according to different scenarios. This can provide a personalized user experience, tailored to individual customers. Creating dynamic pages requires setting up rules in Magento’s backend system to determine when and how to adjust the page content. In Magento 2, this can include personalizing product recommendations, promotions and more.

Unleashing the Power of Dynamic Page Creation in Magento 2

Dynamics of Creating a Dynamic Page

Creating a dynamic page in Magento 2 opens up a world of possibilities for managing product catalogues and boosting customer interactions. The first crucial step in this process is defining the Dynamic Block. This is the component that Magento uses to serve dynamic content. It needs to be created and managed in the backend.

Here are the steps to create a Dynamic Block in Magento 2:

  • Navigate to the Admin Sidebar and select Content -> Elements -> Blocks
  • Then click on Add New Block
  • Next, specify the Block Title and Identifier
  • Lay down the content in the block using the WYSIWYG editor built in Magento 2.
  • Set the Status of the block to ‘Enabled’
  • Click on ‘Save Block’

The next important step is to add this to your page. To add a Dynamic Block to a page in Magento 2, you can simply navigate to Content -> Elements -> Pages and choose the desired page. You can add dynamic blocks here in the Layout Update XML field.

Importance and Advantages

Dynamic Pages in Magento 2 hold immense potential. Not only do they make it easier to manage and update content on your website, but they also allow the same block of content to display differently for different customer segments or based on visitor behaviours. This saves time and effort while making the content more impactful and adaptive.

The true power of Dynamic Pages lies in their usage and implementation. A good example of this is the product catalogue pages. These pages often show different content based on the customer group, the source of traffic, or other conditions. With Magento 2 Dynamic Pages, you have the power to show exactly what you want for each customer or visitor segment. This not only personalizes the experience but also can significantly enhance conversion rates.

In summary, the ability to create Dynamic Pages in Magento 2 offers a significant advantage to eCommerce stores. It caters to more personalized and adaptive content, enhancing user interaction, and helps in making your content strategy more efficient and effective. Therefore, understanding its marvels will help unleash its true potential.

Magento 2 Dynamic Pages: The Ultimate Guide to Boost Your E-Commerce Success

Let’s delve into an interesting question: Why is creating dynamic pages in Magento 2 a must-have for your e-commerce platform? Dynamic pages are an essential key for sites to elevate customer experience and engagement. They are pages that are custom-built and constantly change based on user behavior, preferences, and demographics. With dynamic content, businesses can provide their shoppers with personalized web experiences. Magento 2 extends this capability and simplifies the process of dynamic page creation. These pages, when meticulously designed and utilized, can lead to increased conversion rates and improved customer retention rates. With the flexibility of Magento 2, businesses are well-equipped to create compelling, user-oriented experiences.

Challenges in Implementing Dynamic Pages

Despite being an asset, the implementation of dynamic pages in Magento 2 is not without its challenges. The major hurdle is about mastering the technical know-how required for the configuration of these pages. Given Magento 2’s extensive features, it can be daunting navigating through the customization process. Businesses might feel overwhelmed by the wide range of options and settings available, from layout settings to block configurations. Additionally, inadequate knowledge on how exactly these dynamic pages influence the customers’ journey on the e-commerce platform could lead to ineffective implementations that fail to achieve the intended goals.

Creating Effective Dynamic Pages: Industry Success Stories

Nevertheless, numerous businesses have effectively overcome these challenges, leveraging the functionality of Magento 2 to create dynamic pages that resonate with their clientele. For instance, major e-commerce platform ‘Brand X’ improved its customer engagement by integrating product recommendations within their dynamic pages. This allowed the platform to offer a personalized product shortlist to each customer based on their shopping patterns.

Another brand, ‘Company Y’, leveraged dynamic pages to deliver geo-specific content. Depending on the customer’s location, the site displayed the relevant pricing, offers, and even language preferences, hence significantly improving the user experience and increasing conversion rates. ‘Brand Z’, on the other hand, capitalised on the benefits of dynamic pages in running A/B tests. By creating different versions of their landing pages, they were able to make data-driven decisions on the optimal page design to maximize user engagement.

In a nutshell, Magento 2 dynamic pages have the potential to greatly enhance an online shop’s user experience when implemented correctly. There could be challenges during this process, but e-commerce brands can learn from triumphs in the industry to make the most of this feature.

Navigate the World of Magento 2 Dynamic Pages like Pro

Creating Magic with Dynamic Pages in Magento 2?

Have you ever wondered how successful e-commerce giants manage to keep the content of their website not just engaging but also up-to-date? The answer lies in the alchemy of creating dynamic pages. Magento 2, the popular e-commerce platform, offers an incredible feature to its users: the ability to create dynamic content pages. This is a sophisticated feature that can equip your website to automatically update and change based on predefined conditions. The beauty of dynamic pages lies in the fact that they can provide personalized content based on parameters such as user behaviour, time of access, and user location. For example, a clothing retail site can automatically showcase winter clothes to customers from colder regions while displaying summer outfits to customers from tropical areas, all at the same time.

Handling the Intricacies of Dynamic Page Creation

The main hurdle that developers often encounter when implementing dynamic pages is due to its complex configuration process. After all, setting up a system that runs numerous checks and modifications based on an equally significant count of parameters is no mean feat. The format and content of the pages need to be programmed with sprawling code scripts, which can be overwhelming for beginners. Moreover, these scripts need to be sculpted with precision to avoid glitches in the user interface and experience. Thus, it is crucial to understand the workings of Magento 2 before hoping to master the art of creating dynamic pages on it.

Case Studies of Dynamic Page Implementation

However, daunting as the process might be, there are ample examples in the e-commerce world of successful dynamic page implementation. Take Amazon for instance. It uses dynamic pages to display products based on user search history and preferences, thereby enhancing the user journey. Another example is Netflix, which morphs its content display based on viewing habits of its users. It also handsomely employs dynamic banners that change based on the time of day or the latest shows being promoted. For those looking for practical guidance, a peek into these practices might be a good place to start. Furthermore, resources and beginner guides available on the Magento 2 community can prove to be invaluable tools. The more you explore, the more you will realize that curating dynamic pages with Magento 2 is indeed a game changer, paving the path for a revolutionary e-commerce experience.


How does the dynamic approach to creating pages in Magento 2 mesh with your ideas for your e-commerce website? By leveraging Magento’s powerful features, users can craft customizable, interactive pages that elevate their online business ventures’ visibility and functionality. Flexible and responsive, these dynamic pages are key to keeping up with the evolving digital space.

Building an e-commerce platform via Magento 2 is not a one-time task; it is an ongoing process that requires constant updating and fine-tuning to ensure you keep up with shifting consumer behaviour and the rapidly advancing technological landscape. Staying updated with our blog will keep you abreast of new features and improvements. As you continue your Magento journey, we encourage you to bookmark this website and revisit regularly to reap the benefits of our curated content.

In anticipation of new releases, we promise to deliver prompt, comprehensive content designed to enhance your proficiency with Magento 2. We are committed to being the number one stop for all your Magento-related needs, and we understand that the latest software releases with updated information are critical to your business’ success. So, stay patient, keep visiting us and be prepared for a deep dive into the ocean of Magento 2’s capabilities.



What is a dynamic page in Magento 2?
A dynamic page in Magento 2 is a page whose content changes based on specific parameters or user interaction. This type of page can provide a personalised user experience.
How to start creating a dynamic page in Magento 2?
Creating a dynamic page in Magento 2 starts with accessing the Page Builder. Afterward, you can choose to create a new page or edit an existing one.
What are the basic steps to create a dynamic page in Magento 2?
Basic steps to create a dynamic page in Magento 2 include navigating to the Content section, then to Elements, and finally selecting Dynamic Block. After these, add the content and set the conditions based on which the content will change.
Can dynamic pages in Magento 2 aid in better user interaction?
Yes, dynamic pages in Magento 2 can aid in better user interaction as they deliver content based on user behavior or specific conditions. This can keep the content fresh and engaging for the user.
Are there any specific coding skills required to create dynamic pages in Magento 2?
While Magento 2’s Page Builder simplifies the process, an understanding of certain programming languages such as PHP, XML, HTML, CSS, and JavaScript can be quite useful. It can offer better control over customizing and optimizing the dynamic content.